Looks like Zulu-Tek is becoming a formidable presence. I pasted this info from the Softbank site.
FOR IMMEDIATE RELEASE:
CELEBRATING ITS ONE YEAR ANNIVERSARY, SOFTBANK INTERACTIVE MARKETING SURPASSES $50 MILLION IN TOTAL REVENUE, EXPANDS EXECUTIVE TEAM AND SIGNS NEW CLIENTS
Talent Added To Executive Team To Fuel Sales, Marketing And Product Development Efforts InfoBeat and MapQuest Join Company's Roster of Quality, Branded Sites
NEW YORK – August 18, 1997 – Celebrating its one-year anniversary, SOFTBANK Interactive Marketing (www.simweb.com), the world leader in interactive advertising sales representation, announced today that it surpassed $50 million dollars in total revenue in its first year of operation and expanded its executive team to fuel continued. In addition, the company announced that it extended to its roster of quality, branded sites with the addition of new ad representation contracts with InfoBeat and MapQuest.
"The tremendous growth that we are experiencing is the fruit of a strategic development effort which allows us to remain focused on the fundamentals of our business: bringing exceptional value to advertisers and Web sites," said Caroline Vanderlip, CEO, SOFTBANK Interactive Marketing. "Everything we do at this company must be directly in support of this goal."
Sales Growth
To date, SOFTBANK Interactive Marketing has provided services to over 600 advertisers, with more than 400 different ad campaigns running on client Web sites in the second quarter of 1997 alone. In addition, average ad buys on client sites have increased by 100 percent – ranging from small ad buys to a large integrated marketing programs that exceed $1.5 million. These results point to the strong relationships the company has formed with key advertisers.
Expanded Executive Team
In addition, the company announced that it added talent to its executive team and promoted several senior managers to fuel its sales infrastructure, marketing and advertising network product development efforts.
Key executives that will take on new responsibilities include Lawrence Howorth and Ted West. Howorth will take on the role of Executive Vice President of Sales, in addition to his current duties as Chief Financial Officer. West has been named Executive Vice President of Development and will focus on strategic business development and marketing efforts. Both West and Howorth will report directly to the CEO, Caroline Vanderlip.
Joining the company are two senior executives, Terri Morse, formerly General Manager of PRISM, the Philadelphia-based cable company, who joins SOFTBANK Interactive Marketing as Senior Vice President of Marketing and Sales Development -- and Mary Winston, who joins from AT&T's Personal Online Services and was named Vice President, Ad Operations and Asia-Pacific Development. Morse will oversee all branding, advertising, sales collateral development, public relations and research efforts. Winston will lead a business infrastructure redesign effort in support of the company's superior customer service goals and manage all advertising operations, as well as oversee the Asia Pacific sales organization currently focusing on Australia and New Zealand.
Expanding Client Roster
The company also announced that it signed exclusive advertising sales representation contracts with two new clients -- MapQuest (www.mapquest.com), the leading provider of mapping technology and services for Internet users and publishers, and InfoBeat (www.infobeat.com), the world's largest email publisher – further expanding its roster of quality Foundation Buy<Picture: (SM)> sites which are dominant in their categories.
The contract with InfoBeat will focus providing all advertising sale representation for the more than 2 million customized email messages delivered daily to its 1.4 million subscribers. For MapQuest, SOFTBANK Interactive Marketing will provide representation for all of its one million daily impressions, and participate in developing a range of sponsorship and program strategies.
About SOFTBANK Interactive Marketing
SOFTBANK Interactive Marketing was established in June 1996 by the merger of Interactive Marketing Communications, Network 1.0 and the interactive sales division of Ziff-Davis Publishing, and is backed by a majority investment from SOFTBANK Holdings. A minority interest of the company is held by SOFTBANK Interactive Marketing employees.
SOFTBANK Interactive Marketing is the world leader in interactive media sales, providing both media clients and advertisers with results-oriented interactive marketing solutions. The company is the largest single source of Web impressions in the world reaching nearly half -- 48.8 percent -- of all active Web users through a portfolio of eight of its select, branded sites.* In 1996 alone, the company sold over one billion Web impressions.
SOFTBANK Interactive Marketing's clients are a select, prestigious group of Web sites, including: Telia's Alta Vista mirror site; Carling Net; CompuServe's CSi and SPRYNET services, as well as compuserve.com and spry.com; CricInfo; FOX News; Hotmail; InfoBeat; LookSmart; Lycos; MapQuest; MSNBC Weather by Intellicast; Netscape; NewsClassifieds; OzEmail; Playboy; TV Guide Entertainment Network; thesite.com; WebChat Broadcasting System; and ZDNet. Headquartered in New York City, SOFTBANK Interactive Marketing also maintains offices in Atlanta, Boston, Chicago, Dallas, London, Los Angeles, Melbourne and Sydney, Australia, and San Francisco.
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*All reach figures were derived from a special tabulation of PC Meter data from the December 1996 survey period for SOFTBANK Interactive Marketing, and represents unduplicated reach potential of Windows-based, Web-active home users in the U.S. SOFTBANK Interactive Marketing's reach estimate is based on sites represented as of 2/28/97.
Contact:
Rob Zimmerman/Brian Czarny
Edelman Public Relations Worldwide
ph: 212-704-8174 / 212-704-4545
rzimmerm@edelman.com / bczarny@edelman.com
Linda Segervall
SOFTBANK Interactive Marketing
ph: 415-263-8182
linda_segervall@simweb.com
Copyright 1997, SOFTBANK Interactive Marketing Inc. |
