To: emichael who wrote (54 ) 1/15/1998 5:15:00 PM From: emichael Respond to of 75
NEW NEWS! Leading Malaysian Technology Company to Launch Tri-Vision's Proprietary V-Chip Products as International Demand Grows Business Wire - January 15, 1998 15:22 %TRI-VISION-INTL TVL %NEW-YORK %COMPUTERS %ELECTRONICS %COMED %TELECOMMUNICATIONS %ENTERTAINMENT V%BW P%BW Jump to first matched term TORONTO--(BUSINESS WIRE)--Jan. 15, 1998--Tri-Vision Electronics Inc. (ASE:TVL) President Najmul Siddiqui is pleased to announce that the Company is to introduce its proprietary V-Chip product line in the South East Asian market through a leading Malaysian telecommunications, electronics and information technology group, Sapura Holdings Sdn. Bhd. Tri-Vision has signed a Memorandum Of Understanding (MOU) with Sapura initially detailing the launch of the V-Chip in the Malaysian market. Sapura's first task, in cooperation with Tri-Vision, will be to educate and assist government leaders, broadcasters and community groups in Malaysia to bring V-Chip to the nation. According to the MOU, both companies are committed to developing a formal licensing and a formal distribution agreement for all member countries within the Association of South East Asian Nations (ASEAN) by mid-1998. Based in Malaysia, the Sapura group of companies, which had annual revenues of US$387million in 1997, is initially targeting that country's 4.2 million television households. Ultimately, Sapura projects a 20 percent target penetration of the more than 45-million homes with television sets within ASEAN countries over the next few years. A market survey, similar to the one conducted in the U.S. in 1997, will be undertaken by a qualified market research organization to confirm the ASEAN target market size and other data. Shahriman Shamsuddin, the Vice-President for Telecommunications Equipment Distribution of Sapura Group, stated that "a great market potential exists for V-Chip Technology and related products in the ASEAN region, which has a market potential comprising of up to 300 million inhabitants. As a parental viewing control device, V-Chip allows parents to dictate children's viewing habits and can be seen as a sophisticated aid for the parents in the upbringing of a child. Sapura, with the involvement of Tri-Vision, expects to market and distribute V-Chip related products through its existing and new networks in the region with representative offices in Indonesia, Singapore, Vietnam & the Philippines. Sapura looks forward to a mutually beneficial relationship with Tri-Vision on the V-Chip and its related technologies. 1998 is going to be a year where both organizations benefit from the V-Chip technology". Tri-Vision's President Najmul Siddiqui says the strong Sapura commitment is extremely important as it demonstrates the level of international demand for the Company's unique V-Chip technology, which allows parents to control the quality and content of television programs viewed in the home. "The population base to be targeted by the powerful Sapura group is close to that of the North American market. This alliance, similar to those alliances with Ingram Entertainment, ANTEC Telewire Supply and Beamscope Canada, fits perfectly with Tri-Vision's strategy of forming such alliances to promote its technology world-wide," Siddiqui says. "With an established base in the technologically advanced Malaysian marketplace and a large international presence, Sapura has the expertise and resources to successfully introduce V-Chip in the South East Asian market," says Mr. Siddiqui. Tri-Vision Electronics Inc. has the exclusive worldwide rights to the V-Chip, invented by award-winning engineer Tim Collings. Parent Company Tri-Vision International Ltd./Ltee. trades on The Alberta Stock Exchange in Canada under the symbol TVL. For more information contact Century Communications Corporation at 888/298-8551 (toll free) or by E-mail to tri-vision@tri-vision.ca or visit Tri-Vision's Internet site at tri-vision.ca . On behalf of the Board of Directors of Tri-Vision International Ltd./Ltie., Najmul H. Siddiqui, Chairman, President & CEO (Telephone: 416/298-8551) Note to Editors: The Alberta Stock Exchange has not reviewed and does not approve or disapprove of the adequacy or accuracy of this release. CONTACT: Tri-Vision International Ltd./Ltie. Najmul H. Siddiqui, 416/298-8551