Re-shuffling at Chromatics............
Chromatic Research Aligns Top Management for Next Phase
SUNNYVALE, Calif.--(BUSINESS WIRE)--Jan. 13, 1998--
Dave Holt Named President & Chief Operating Officer
In a move that prepares the company for rapid revenue growth in 1998, Chromatic Research, Inc., the pioneer and leader in
media processor technology, has named Dave Holt as President of the company, in addition to his role as Chief Operating
Officer. Holt will report directly to Wes Patterson who continues to serve as Chief Executive Officer and Chairman of the
Board. Holt, 39, is one of the original management team that founded Chromatic Research in 1993. As President, Holt will be
responsible for internal company operations, including engineering, sales and marketing. Prior to his appointment last fall as
C.O.O., Holt served as Vice President of Software for Chromatic Research, creating the company's world-class,
one-of-a-kind software engineering team which develops and supports Mpact Mediaware software for the company's Mpact
media processors. Mr. Holt also continues to serve on the Microsoft WinHEC (Windows Hardware Engineering Conference)
Technical Advisory Council, where he provides Microsoft with input on future directions for PC multimedia technology. "As
Chromatic Research transitions from start-up mode to revenue generation, it will be increasingly important that external and
internal issues both receive our undivided attention," said Wes Patterson, CEO, Chromatic Research. "Since he was named
C.O.O. in October, Dave has proven his expertise in managing internal issues critical to our growth and profitability. As
President, Dave will assume a broader role in managing all internal responsibilities, which in turn enables me to concentrate on
rapidly increasing activity with external constituents, namely our customers, our semiconductor partners, and our investors."
"The industry's move toward multimedia silicon integration, required for sub-$1,000 PCs, creates an ideal climate for
Chromatic's media processor technology," said Dave Holt, President, Chromatic Research. "PC manufacturers are clearly
ready for a highly integrated, single-chip, low-cost multimedia solution. Our focus must now be on execution and completion
of the product our customers and prospective customers have helped to define. I look forward to helping Chromatic meet
these challenges." Prior to co-founding Chromatic Research in 1993 with Michael Farmwald (Chromatic Visionary, who also
founded Rambus) and Steve Purcell (Chromatic Chief Technical Officer, formerly chief architect at C-Cube), Holt was vice
president of engineering at SHOgraphics, Inc. As general manager, software environments at Convex Computer Corporation,
he was responsible for scientific visualization, interactive technologies and software development tool product families. Holt
also spent three years at Mostek Corporation as an engineer in the Microcomputer Components business unit. Holt holds an
MBA from SMU and a BSEE from the University of Missouri.
Mpact Media Processor Technology
The Mpact media processor is a low-cost, programmable multimedia accelerator for low-cost PCs that integrates virtually any
combination of high-performance multimedia functions including arcade-level 3D/2D graphics, home theater-quality DVD,
audio, modem/telephony, videophone, home movie editing and more. Customers include Compaq, Gateway 2000, Micron
Electronics, STB, E4, Sharp, GVC, ProSide, Leadtek, TriGem, Primor Media and Unico.
Chromatic Research
Chromatic Research is the leader in media processing technology and the world's first "chipless" semiconductor company.
Based on a unique business model, the company's semiconductor partners LG Semicon, SGS THOMSON and Toshiba
co-develop, manufacture and sell Chromatic-architected Mpact media processors while Chromatic Research develops and
sells the enabling Mpact Mediaware software. Founded in 1993, the company is privately held. For more information on
Chromatic Research or Mpact, please visit www.chromatic.com or www.mpact.com.
CONTACT: PRESS
Dave Wilt, Chromatic Research
(408) 752-9217, wilt@chromatic.com
or
Cindy Morgan-Olson, Technology Solutions
(212) 696-2000, colson@tsipr.com
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