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Strategies & Market Trends : Dino's Bar & Grill -- Ignore unavailable to you. Want to Upgrade?

To: Goose94 who wrote (42571)	4/25/2018 7:15:04 AM
From: Goose94	Read Replies (1) \| Respond to of 203526

Tim Hortons: parent company is vowing to win back business with renovated restaurants, improved product quality and pumped-up marketing. CEO of parent Restaurant Brands Int'l, blamed disappointing performance at the fast-food chain on negative media coverage, tough competition and a botched Roll Up the Rim promotion. Sales at existing restaurants slipped 0.3 per cent in the first quarter. Tim Hortons has also been battling a group of unhappy franchisees who have raised concerns that RBI's heavy cost-cutting has resulted in a slide in product and supplies quality that is hurting the brand as well as restaurant owners' bottom line. "To be clear, a small group of dissident franchisees who have been the driving force behind negative media coverage does not represent the voice of the whole franchise system or of the company," Mr. Schwartz said. "Unfortunately this continued media coverage has negatively impacted our guests' [customers'] perception." Still, RBI's overall first-quarter results showed strong gains.