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To: John Rieman who wrote (28047)	1/13/1998 10:54:00 PM
From: DiViT	Respond to of 50808

Intel plan to make PCs attractive Srinivas Venugopal BANGALORE 01/14/98 Business Standard Page 12 Copyright (c) Business Standard Chipmaker Intel is talking to major branded PC makers such as HCL, Wipro and Unicorp to equip Pentium II processor PCs with the latest gizmos like digital cameras, video phones etc., in their soon to be launched 1998 versions. Intel's idea is to promote computers as a full-fledged desktop video and audio studio which will enable users to experiment with 'home movie making,' 'photo imaging' and even 'audio remixing.' The company is also talking to domestic PC manufacturers to include software such as PC Image etc. In their home PCs. It has taken steps to promote India-specific software at its technology centre in Bangalore. Some of the latest and jazzier features expected on its Pentium II processor based PCs this year include video capture; audio and video in/out connectors; USB connectors; CD-recordable/zip drive and PCI audio. Some of the local PC manufacturers are now in parleys with MGI Software Corp, USA and Adobe Systems Inc to negotiate special prices for including video publishing and imaging software into Indian home PCs. "The idea is to improve the way people use their PCs in the areas of multimedia, creativity, communication and entertainment," said Debjani Ghosh, Intel's marketing manager, consumer products. According to her, adding such digital assets enables people to experience with real-time video communication on the family home PC theatre system. At its 'Intel shows' being run across the country, Intel has been demonstrating home computers, jazzed up by state of the art software. The feedback from these shows is expected to help local PC makers in identifying the right software additions to their machines in the coming months. With video capture capabilities and applications like MGI Videowave or Asymetrix video product, computers can create movies that can be shared over the Internet or be recorded back to tape. Intel's new Pentium processor ad campaign in 1998 will focus on 3D demos and digital imaging demos in the backdrop of the DVD ( digital versatile disk) technology.