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Technology Stocks : NEXTEL -- Ignore unavailable to you. Want to Upgrade?

To: Rob Prickett who wrote (4138)	1/14/1998 9:06:00 AM
From: Frederick Smart	Read Replies (1) \| Respond to of 10227

>> "Rep commission plan payouts will be geared toward digital cellular use - lucrative incentives for reps to weave business and personal use in ways that make Nextel the most money - not through one-time contract-based give-aways."?>> Starting this year Nextel has powerful incentives for its reps to plug in high-volume business cellular customers into their new 6 oz. 2-line phone. Why carry two phones? Why not switch from from AT&T/Primco/CellularOne?? The line, rates and incentives will be there. Equivalent to Nextel's "fish in the barrel" flat-dispatch program for the blue collar market. Nextel is doing what any well managed company would do - hit and capture the market suited best for the product at hand. Their '97 bulky phone was not suited to the white collar market. It was the equivalent of a waffle-iron to use the joke in one recent competitor's ad. For this competitor to note this on national TV says alot for the recognition Nextel is registering as a serious competitor. You can throw away the waffle iron for '98. The feedback I'm getting on the new phone has them on another winning track. Remember, white collar types talk a lot more and there's a much higher likelihood of influencing the decision makers. Good luck!