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To: chirodoc who wrote (1196)1/14/1998 2:11:00 AM
From: pat mudge  Read Replies (2) | Respond to of 8545
 
[MSFT and cable as competition:]

This article should put your fears to rest re: MSFT and cable taking over CheckFree's territory any time soon. Microsoft's goal is to get highspeed data service deployed no matter what form it takes. If cable, then cable. If telco, then telco. If wireless, then wireless. If push comes to shove, I'm certain they don't even care what applications drive consumers to sign onto the Internet. Heck, they'd probably finance CheckFree if they thought it would spur the market.

Just my take.

Pat

<<<Sun, Microsoft must wait years for cable windfall

Reuters Story - January 13, 1998 18:21

By Kourosh Karimkhany
PALO ALTO, Calif., Jan 13 (Reuters) - If the past is any
guide, Microsoft Corp. and Sun Microsystems Inc. may have a
long wait before they reap big benefits from their foray into
cable television set-top boxes.
Over the weekend, computer workstation maker Sun and then
software superpower Microsoft announced contracts with cable TV
giant Tele-Communications Inc. to provide software for the
set-top boxes that control the reception of TV signals.
These souped-up boxes also will allow viewers to browse the
Internet, send and receive electronic mail and receive
additional information about TV programs, like sport stats or
celebrity bios.
"Don't bet this stuff will be rolling out as fast as (TCI
Chief Executive) John Malone says," said David Card, new media
analyst with market researcher International Data Corp.
"Billions and billions of dollars of build-out would have
to be carried out," he said, such as upgrading the cable TV
network to handle two-way communication.
TCI executives said they planned to use Microsoft's Windows
CE operating system to control the functions of new digital
set-top boxes that would let viewers pull up Web pages, send
e-mail and watch hundreds of channels.
The nation's largest cable TV operator also will use Sun's
PersonalJava computer programming language as the foundation
for other software applications, like Web browsers.
TCI executives said they plan to introduce the boxes in the
next few years, but industry analysts were skeptical.
They noted that in 1993 dozens of computer and media
companies confidently proclaimed that interactive television
services and whizzy set-top boxes would be available to
consumers in one year.
High-tech companies such as Microsoft, Oracle Corp.,
Silicon Graphics Inc. and Sun Microsystems boasted about their
interactive TV technologies.
Media companies Time Warner Inc. and Viacom Inc. set up
glitzy field trials in upscale neighborhoods to test which
services people would order through their TVs.
Even telephone company Bell Atlantic Corp. and TCI
contemplated merging to better compete in providing interactive
services.
But in 1994, it all fell apart.
The industry faced the reality that not many people wanted
to pay more on their cable bills for movies-on-demand and
interactive takeout menus. And it would take billions of
dollars to put high-speed telecommunications lines into the
ground to make the services available in the first place.
So when Englewood, Colo.-based TCI announced its agreements
with Sun and Microsoft over the weekend, investors mostly
yawned. It will be years before any company makes a dime from
the lastest venture, analysts said.
Card estimated that just 10 percent of the nation's 65
million cable-equipped homes would be capable of getting
Web-access, electronic mail and other interactive services on
their television by 2001 -- a tiny market compared with the
rest of consumer electronics.
Still, Redmond, Wash.-based Microsoft, Palo Alto,
Calif.-based Sun and a host of other companies are expected to
compete fiercely in the coming months to sell other bits of
technology to cable operators. They need another class of
low-priced, high-volume devices -- like set-top boxes -- to
make up for maturing personal computer businesses.
As occurred this past weekend, they will announce
contracts and partnerships with cable operators but will forgo
serious money for years to establish a toehold in an unfamiliar
business.
"I'm not convinced this deal is as meaningful as it reads
in print," said Bob Alexander, principle of Alexander &
Associates, a New York consulting firm that advises
entertainment companies on technology.
Added IDC's Card, "I don't think there are any winners
yet."
TCI did not disclose financial terms of the agreements, but
one analyst estimated it would pay Microsoft $25 a box to
include Windows CE in up to 11.9 million boxes, to be built in
the next several years. That translates to as much as $297.5
million for Microsoft.
That is pocket change for Microsoft, which had more than $8
billion in revenues in 1997.
In additiion, TCI does not want to give control of an
emerging market to Microsoft. TCI executives learned their
lessons from International Business Machines Corp., which
mistakenly ceded most of the profits of the PC business to
Microsoft and Intel Corp. in the 1980s.
For that reason, the cable operators will play the computer
companies off each other for years, extracting deals that will
not mean any profits for the computer companies, analysts said.
>>>