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Strategies & Market Trends : Dino's Bar & Grill -- Ignore unavailable to you. Want to Upgrade?


To: Goose94 who wrote (47120)8/9/2018 8:25:53 AM
From: Goose94Read Replies (1) | Respond to of 202322
 
Molson Coors (TPX.B-T) sees "buck-a-beer" plan panned

Ontario's craft beer brewers say they will not lower their prices to a loonie a can, despite the new Progressive Conservative "buck-a-beer" plan.

Premier Doug Ford announced Tuesday the government would offer a number of non-financial incentives, such as prime spots in Liquor Control Board of Ontario stores, for selling their beer for $1, which is 25 cents below the previous allowed minimum price.

A number of the province's craft brewers decried the policy on social media, saying they could not afford to participate without sacrificing the quality of their product. Nickel Brook Brewing spokesman Matt Gibson says his company would not be able to charge that without skimping on ingredients, firing some employees to reduce labour costs or accepting the product as a loss leader. He says the incentives offered by the government to participating companies, such as prime shelf space, could hurt Nickel Brook Brewing, which regularly pays thousands of dollars for those types of benefits. The sole brewery that will reportedly offer a $1 beer so far is Barley Days Brewery.