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Technology Stocks : Intel Corporation (INTC) -- Ignore unavailable to you. Want to Upgrade?

To: Joey Smith who wrote (45672)	1/15/1998 2:42:00 PM
From: Paul Engel	Respond to of 186894

Intel Investors - New SuperBowl Commercials Coming From The Bunny People For those of you critical of Intel's Bunny People TV adds, here's your chance to be even more irate - during the Super Bowl! Paul {============================} biz.yahoo.com Thursday January 15, 12:01 pm Eastern Time Company Press Release ADVISORY/Intel to Run First-of-a-Kind Super Bowl Ad: TV Viewers to Select Ending Over the 'Net --(BUSINESS WIRE)-- -0- WHAT: Intel has created a first-of-a-kind ad where TV audiences select the ending of a commercial by casting votes on the Internet. This new kind of TV commercial will be aired during this year's Super Bowl, getting viewers to log on to Intel's Web site to help solve a mystery. The characters in this film-noir mystery are the familiar Intel BunnyPeople(TM) characters. A Pentium(R) II processor is missing from the clean room, and the detective needs the help of the TV/Web audience to solve the mystery. Viewers will recognize the voice of actor/comedian Steve Martin portraying the detective. "Sneak Preview" video footage of this innovative ad is available upon request. Copies of the entire commercial will only be available after the Super Bowl airing, starting Monday, Jan. 26. You can also check out www.intel.com starting Jan. 19 for more sneak peeks. WHEN: Ads air during the Super Bowl, Sunday, Jan. 25, approximately between 4 - 4:25 PST and 6 - 6:25 p.m. PST. The game starts at 3:18 p.m. Voting will start after the first commercial and continue through the third quarter of the game. The ending that receives the most votes will be aired in the fourth quarter. INTERVIEWS: Intel Vice President and Director of Marketing Dennis Carter and Worldwide Advertising Director Ann Lewnes will be available for you to interview about this new, innovative way of marketing and advertising. CONTACT: For more information or to set up an interview with an Intel spokesperson, print reporters should call Elizabeth Kemper at 916/356-5133 or Joanne Hasegawa at 408/765-7525, or e-mail elizabeth_kemper@ccm.intel.com or joanne_hasegawa@ccm.intel.com . Broadcast press should contact Chuck Mulloy at 408/765-3484 or Stacey Barck at 408/653-7895, or e-mail chuck_mulloy@ccm.intel.com or stacey_barck@ccm.intel.com . Contact: Intel Elizabeth Kemper, 916/356-5133 (Print Media) elizabeth_kemper@ccm.intel.com Joanne Hasegawa, 408/765-7525 (Print Media) joanne_hasegawa@ccm.intel.com Chuck Mulloy, 408/765-3484 (Broadcast Media) chuck_mulloy@ccm.intel.com Stacey Barck, 408/653-7895 (Broadcast Media) stacey_barck@ccm.intel.com