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Technology Stocks : 3Com Corporation (COMS) -- Ignore unavailable to you. Want to Upgrade?


To: Mang Cheng who wrote (13313)1/16/1998 6:18:00 PM
From: jim bender  Read Replies (2) | Respond to of 45548
 
January 15, 1998, 11:55 a.m. PT
3Com (COMS) executives downplayed
the company's recent troubles and rolled
out a detailed road map for the next few
months at a Wall Street analyst briefing
yesterday.

3Com CEO Eric Benhamou reportedly
assured the financial community that the
inventory issues that have recently
stymied profits at the firm will be a thing
of the past by the completion of the
current quarter, which ends in February.

More significantly, company executives
rolled out ambitious plans to saturate the
market with new low-end and
mid-range infrastructure equipment,
high-end access hardware, and
consumer-oriented networking products
in the coming months, CNET's
NEWS.COM has learned. The launches
could breath new life into the company's
tepid growth and quell rumors that last
year's merger with U.S. Robotics has not
been smooth.

With the upcoming push, 3Com will
continue to shore up its expertise in
low-end and mid-range markets for
Ethernet-based networking equipment.
Ethernet remains the dominant means to
connect PCs and servers together in what
is called a LAN, or local area network. A
typical LAN is a department within a
corporation or a layout found within a
small business at a single locale.

Current market trends indicate a thirst
for Ethernet hardware that can move
data at 10 mpbs (megabits per second)
and 100 mbps speeds, deciding which
speed once a connection with a user is
made.

Within the next few weeks, 3Com will
unveil a series of low-end and enterprise
corporate networking tools that address
this evolving requirement and could
temper the recent entry of Cisco Systems
into the same market as well as stave off
further encroachment from Bay
Networks with its hot 350T switch.

The new introductions will also
strengthen the company's portfolio for
corporate enterprise networks, an area
that has not been 3Com's historical
strength, according to industry observers.
They include:

A 10/100 mbps shared hub, a type of
device that offers shared bandwidth for
users, costing $79 per port.

A 24-port 10/100 mbps SuperStack
3300 switch priced at $175 per port, an
aggressive move to gain share in this
emerging market, with the potential to
take advantage of upcoming support for
gigabit-speed Ethernet, the next
generation of the technology that is in the
final stages of the technology standards
process.

A 12-port version of the 10/100
SuperStack 9000 switch, dubbed the 9300,
which also feeds into the hot 10/100
market and offers users migration to
gigabit speeds.

The market for gear that supports 10
mbps and 100 mbps Ethernet doubled
from 1997's second to third quarters,
according to market researcher
Dataquest. "It's one of the bright spots in
the business," John Armstrong, an analyst
with Dataquest, noted.

"It would make a lot of sense for them to
be making a push in the 10/100 market,"
Armstrong continued. "If they really
want to be No. 2 in the enterprise market
place, they need to get more ports out
there."

Cisco is currently the recognized leader in
enterprise corporate networking layouts.

In the coming months, 3Com also plans
to transition the remote access hardware
it gained through U.S. Robotics merger
into an all-purpose box for transmitting
voice, video, and data over analog, cable,
and DSL (digital subscriber line)
modems. The multipurpose concentrator
will enter a rapidly developing market for
these types of devices.

Cisco gained an early entry into this
market with the introduction of the 3800
series last spring. Several smaller firms
are also developing this type of
equipment.

Finally, the company will also update its
bread-and-butter consumer product line,
shipping a standards-based 56K modem
by the end of this year's first calendar
quarter, a long-anticipated move. Within
the next month 3Com will also ship a
10/100 networking card for PCs, called
the 3C905B, that offers the technology on
a single piece of silicon.

A 3Com spokesperson could not
immediately be reached for comment on
the company's plans.

related news stories

*
PC card as LAN hookup, modem January 12, 1998
*
Are networking's salad days over? January 8, 1998
*
Cisco in midrange switch niche January 6, 1998
*
HP slashes Ethernet hub prices January 5, 1998
*
Cisco launches small-biz switches December 15, 1997
*
Cost concerns behind modem pact December 5, 1997
*
3Com to cut inventory levels December 2, 1997
*
3Com reroutes traffic November 25, 1997