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Technology Stocks : Qualcomm Incorporated (QCOM) -- Ignore unavailable to you. Want to Upgrade?

To: Jeff Jordan who wrote (7210)	1/17/1998 2:15:00 PM
From: Jeff Jordan	Respond to of 152472

\| Next \| Respond \| +Earnings \| Remove Navigation To: +Dennis McGuire (7200 ) From: +Jim Lurgio Saturday, Jan 17 1998 7:23AM EST Reply # of 7210 From the January 19, 1998 issue of Wireless Week Wireless Positions For Super Splash By Monica Alleven Look for wireless companies to tout their phones and technologies during Sunday's Super Bowl XXXII, whether they do so with a 30-second, $1.3 million TV advertisement or a multimillion-dollar corporate name on a stadium. One of the most obvious players competing off the field will be Qualcomm Inc., which paid $18 million last year to put its name on the San Diego stadium. The manufacturer expects to reap big benefits when much of the country's attention shifts to the game. "We think it's very important," said Jeff Belk, Qualcomm's vice president of marketing for the Subscriber Units Division. "Qualcomm is taking the steps necessary to build our brand on a national basis." While the Green Bay Packers and Denver Broncos duke it out, wireless companies will make their presence known via TV commercials and stadium signage. Qualcomm will have its name emblazoned on game tickets, a local visitors' guide and signage for pre-bowl events. If that's not enough, a Qualcomm Stadium virtual tour is featured on ESPN's Web site, and the company's high-end 'Q' phone is a sweepstakes give-away. Is America GREAT or what! Again...this is a great stock to hold.... Jeff