To: Brian Warner who wrote (1072 ) 1/20/1998 10:16:00 PM From: Steve Read Replies (1) | Respond to of 1470
Tuesday January 20 7:37 AM PST headlines.yahoo.com Intel's answer to the 'World Wide Wait' By Matthew Broersma Intel Corp. is set to roll out its solution to the "World Wide Wait" this week, with a technology that uses compression and caching to speed the delivery of graphics-heavy Web pages. On Monday, Intel (INTC) said Internet service providers Netcom, Erols Internet, and GlobalCenter would be the first firms to provide Intel's QuickWeb to end users, some beginning this week. Users do not have to install any special hardware or software to use the system, according to Intel's Dave Preston. "All you have to do is order the service from your ISP," he said. "For most users, it'll just be a matter of changing a setting on their browser." QuickWeb will cost a premium over users' normal ISP subscription fee; pricing will be set by ISPs. The technology, which has been in trials since October, and is aimed at professionals and small office/home office Web surfers, analyzes a Web page for graphic images and then compresses them, shrinking the number of bits that have to travel to the user's computer. QuickWeb also caches, or temporarily stores, pages, at the ISP. Once a user has requested a page, any subsequent requests for the page are delivered from the cached version at the ISP, instead of the original, on a far-off server. That is supposed to eliminate much of the wait for pages to wend their way over the Internet. One tradeoff is that compressed images are not quite as high-quality as uncompressed ones. Preston said the difference would be indistinguishable to most users, but that users with large, high-resolution monitors would see the difference. The caching system could also complicate Web publishers' systems for keeping track of their readership. Many publishers count the number of hits, or times a user requests a page from their server, as a measure of their audience size -- a valuable statistic for advertisers. Since cached pages come directly from the ISP, publishers would not be able to count those hits. QuickWeb keeps track of pages requested from the ISP's cache, however, and publishers can receive those statistics in a convenient format, according to Preston. Analysts said Intel's long trial period for QuickWeb was necessary to reassure ISPs of the stability of the service.