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Strategies & Market Trends : Value Investing -- Ignore unavailable to you. Want to Upgrade?


To: Elroy who wrote (61770)2/27/2019 8:55:15 PM
From: Spekulatius1 Recommendation

Recommended By
Elroy

  Respond to of 78957
 
People buy food often enough that we've all tested whether the branded can of beans or the generic can of beans is the same, or not. If the branded beans are better than the generic can of beans, we'll pay for the brand (if we can afford it).
I be,ive the above to be correct. However the question is, if the branded items are indeed better. Nowadays people often buy based on online reviews rather. Look for online reviews for tomato ketchup. You will a hard time finding one where Heinz is the winner. It’s mostly Trader Joe’s ketchup and surprisingly the cheaper Hunts ketchup that wins. Now people and in particular you get folks look at this and act accordingly. The world had become more transparent and that’s not good for brands generally. That’s not to say that the branded good can be better, but they have to earn it, just running ads or have a nicer label won’t do.