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Microcap & Penny Stocks : Zulu-tek, Inc. (ZULU) -- Ignore unavailable to you. Want to Upgrade?

To: D PARKER who wrote (238)	1/19/1998 4:45:00 PM
From: TokyoMex	Respond to of 18444

Good to see some responsible DD. Not just go NETZ !!!!! You will see !!!!!! I am in the business !!!!!!!!!!!!!! You guys need to talk to the management ....... Joe FNTN...

To: D PARKER who wrote (238)	1/19/1998 5:05:00 PM
From: D PARKER	Respond to of 18444

More interesting reading: wired.com Web TV Has Advertisers Licking Chops by Theta Pavis 12:09pm 15.Jan.98.PST LOS ANGELES - If there was one message at this week's @d:tech West conference on digital marketing, it was this: American couch potatoes are tiring of television and migrating to computer screens. "Television viewership is down 15 percent in homes that have AOL," said David Wertheimer, the 30-year-old president of Paramount Digital Entertainment, who gave a keynote entitled "The Net Generation and The Changing Entertainment Landscape." He said entertainment "will be the tail that wags the dog of the Internet," and that Americans aged 2 through 17 are watching five hours less television per week than their parents did at the same age. Scott Moore, director of advertising for MSNBC, said 250,000 Americans are currently surfing the Web via a Web TV - up from last year's number of 60,000. That's happening while network television audiences are "eroding," he added. Conference attendees at @d:tech said they are hoping a growing fusion between the Internet and television will win viewers back and open up new possibilities for targeted, trackable advertising. Moreover, if TV and computer screens are merged into one - and many products demonstrated at the show plan to do just that, beginning as early as this fall - it'll create a big push for e-commerce and entertainment. Among the companies showcasing their own versions of interactive television and online entertainment were MSNBC, Your Choice TV , and Warner Bros. Online. Some attendees in an MSNBC session asked if people would really watch television on PCs. "I don't see why not," Moore said. One sure sign that TV-PC convergence is on the way, Moore said, is that Windows 98 will be able to receive television signals, and TV tuner hardware for computers is likely to become a default component of even low-cost computers by the second half of 1998. Windows will take advantage of a simple form of convergence, using Intel's Intercast technology. Moore showed a fast-paced demo of MSNBC news broadcasts with Brian Williams, which integrated Internet access relating to the top news stories of the day. Trials are now being done with NBC affiliates, and the company plans to offer the service once there is "an addressable audience." CNN is also offering a similar service. So how does all this new technology change the nature of advertising? Wertheimer said there are 88 million people aged 2 through 22 in the US, compared to 85 million baby boomers; children born in 1978 - the graduating class of 2000 - are the fastest growing group of Internet users. He said advertisers should note that younger audiences don't go for the traditional sales pitch but want customized, active entertainment they can immerse themselves in. Marshall Rose, technical advisor for First Virtual Holdings in San Diego, said that while the Web has captured mindshare, interactive email marketing has a lot of potential. Rose said he isn't talking about spam, but things such as customer databases that send ads to users who have agreed to receive the ads, and have even specified how often the company can send them. With Java-based interactive email ads, advertisers can get detailed reporting on consumer targeting. Rose demonstrated an online donation campaign launched for United Cerebral Palsy in which viewers can shoot arrows at targets and make donations. Data on the ad showed where in the advertisement people exited and how long they stayed there. "Sometime in the future the database itself could drive creative aspects of the ad . based on which is the most successful version of the ad," Rose said. Robert Fasano, executive vice president of the Internet Mall said US e-commerce is projected to reach US$8.4 billion by the year 2000. The Internet Mall currently has 27,000 stores and merchants, Fasano said, and the most popular spot is the fashion area, with technology in second place. "It's all about targeted advertising," Fasano said. He predicts that more Internet-only merchants will pop up in the future, while traditional retailers will also continue to flock online. He also sees "a single shopping cart platform" in the future that will allow customers to shop online, around the world. Check on other Web coverage of this story with NewsBot c 1993-97 Wired Ventures Inc. and affiliated companies. All rights reserved.