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To: D PARKER who wrote (239)1/19/1998 5:22:00 PM
From: D PARKER  Respond to of 18444
 
More interesting reading:

news.com

Cox enters classified game

By Jeff Pelline
January 14, 1998, 12:15 p.m. PT

Cox Interactive Media today announced it would
launch classified ads on the Web, the latest effort
by a print media giant to make money in
cyberspace.

Cox Interactive, whose parent owns newspapers as
well as television and radio stations nationally, said
the online classified ads will
both "protect and grow" the
position of Cox newspapers.
The classifieds, which will be
rolled out in conjunction with
Web sites that Cox operates in markets where it
owns newspapers, first will launch in Atlanta. The
cities of Austin; Dayton, Ohio; and West Palm
Beach, Florida, will follow, with additional markets
added by the middle of this year.

"Classified advertising is a significant revenue
builder for newspapers, with more than $15 billion
spent in 1996 alone," Jim Todesco, manager of
classified development for Cox, said in a statement.
"The Internet is also experiencing tremendous
growth in this area."

Cox Interactive Media has mounted an aggressive
foray onto the Web. Its network now includes 14
city sites and six specialty Web sites. It is joined by
media companies such as Knight Ridder and
Tribune Company.

Besides trying to tap new moneymaking
opportunities, the newspaper companies are trying
to protect their advertising turf. That is being
invaded by newcomers to that field, such as Yahoo
and Microsoft.

Cox's classified sites will include search engine
capabilities, editorial content, and multimedia
features such as online photos, video, and audio.
Users also will be able to sign up to receive a daily
email message when items they want become
available.

c 1995-98 CNET, Inc. All rights reserved.



To: D PARKER who wrote (239)1/19/1998 5:25:00 PM
From: D PARKER  Read Replies (1) | Respond to of 18444
 
The above list of news items graphically where this industry is headed. Anyone NOT excited???????

Got to go now,......

Dave