To: Stoctrash who wrote (28269 ) 1/20/1998 3:12:00 PM From: John Rieman Read Replies (1) | Respond to of 50808
Norsat is ready to ship a new settop..................................... BW1222 JAN 19,1998 9:18 PACIFIC 12:18 EASTERN ( BW)(NII-NORSAT)(NII.) Norsat Launches New Canadian Digital Satellite TV Product ÿÿÿÿBusiness Editors ÿÿÿÿSURREY, British Columbia--(BUSINESS WIRE)--Jan. 19, 1998--NII NORSAT (TSE:NII.) (NASDAQ:NSATF) NII Norsat International Inc. (TSE Symbol: NII; NASDAQ Symbol: NSATF) announced today that it has completed arrangements for Aurora Distributing, its Canadian consumer products division, to distribute a line of Star Choice- compatible digital satellite TV receiving systems. Distribution of the systems, to be marketed under the "Norsat" brand name, will commence immediately. Norsat has over 15 years experience in developing and manufacturing satellite TV receiving equipment. Star Choice Communications, which commenced its DTH operations in April 1997, is Canada's leading digital satellite TV service provider. ÿÿÿÿ"We are very excited about being able to offer this new product line to Canadians." says Lindsay Ryerson, Norsat's Vice-President and General Manager of Aurora Distributing. "Consumers will now have a wider selection of Canadian satellite systems from which to choose and the size and efficiency of Aurora Distributing's distribution network will ensure that our products are available to dealers across Canada at very competitive prices. ÿÿÿÿOur choice of the Star Choice platform reflects our commitment to ensuring that purchasers of "Norsat" equipment will have access Canada's most attractive and rapidly expanding programming lineup." ÿÿÿÿThe addition of this product line is a cornerstone in the restructuring of Norsat's Aurora Distributing division, following its December decision to discontinue sales of small-dish DTH systems which enabled Canadians to receive U.S.-originated programming. "We expect that the decrease in revenue which would otherwise have occurred as a result of our ceasing U.S. DTH equipment sales will be more than offset by the replacement revenue we will realize from Canadian DTH equipment sales." commented Ryerson. ÿÿÿÿBill Barrett, President of Star Choice Marketing, added that "Star Choice is pleased that Norsat has chosen the market-leading Star Choice platform as the basis for its initial digital satellite TV product offering. We expect that Norsat will be a significant contributor to the expansion of the Star Choice subscriber base." ÿÿÿÿNII Norsat International Inc. is a diversified technology company specializing in design and manufacture of satellite and cable communications equipment for commercial applications, which it sells through its offices in Canada, the U.S., the U.K. and China, and through a global network of more than 35 distributors. --30--SH/dx* CONTACT: NII Norsat International Inc. Derick J. Walker, 604/ 597-6283 604/ 597-6214 (FAX) norsat.com info@norsat.com or Star Choice Communications Inc. Guy Skipworth, 416/ 977-4540 KEYWORD: NEW YORK INDUSTRY KEYWORD: TELECOMMUNICATIONS