To: Cogito Ergo Sum who wrote (2258 ) 4/2/2019 12:25:10 PM From: elmatador Read Replies (1) | Respond to Incongruous Economic Realities If the demand for a product or a service is growing steadily, its economic performance should steadily improve too. It should be easy to be profitable in an industry with steadily rising demand, The tide carries it. A lack of profitability and results in such an industry bespeaks an incongruity between economic realities. Typically , these incongruities are macro-phenomena, which occur within a whole industry or a whole service sector. The major opportunities for innovation exist however, normally for the small and highly focused new enterpise, new process, or new service. And usually the innovator who exploits this incongruity can count on being left alone for a long time before existing businesses or suppliers wake up to the fact that they have a new and dangerous competition. For they are so busy trying too bridge the gap between rising demand and lagging results that they barely even notice somebody is doing something different - something that produces results, that exploits the rising demand. This is from the book that taught Innovation and Entrpreneurship in 1985. amazon.com It wasn't IBM that dominated the PC, workstations, Point of Sales, and Smartphones and all in between. The industry that IBM once dominated developed into tens of thousands of smaller companies that serve the market today.
