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Technology Stocks : Zenith - One and Only -- Ignore unavailable to you. Want to Upgrade?

To: Robert Utne who wrote (4112)	1/20/1998 2:02:00 PM
From: flickerful	Respond to of 6570

more like a catalytic converter than a release... randy ;)

To: Robert Utne who wrote (4112)	1/20/1998 2:57:00 PM
From: eric larson	Read Replies (1) \| Respond to of 6570

PCs and DVD-ROM artice. Zenith should come out with a DIVX-ROM, which would be a good way to aggressively advertise DVD+, not to mention getting a foot-in-the-door (of the PC). Is this a possibility for ZE? Are there any inherent technical distinctions between the DIVX and DVD concepts that make DIVX ROM drives undoable? For a review of current, second-generation DVD-ROMs in this week's Computer Currents: currents.net (BTW, I also think "DVD+" is more impactful than "DIVX," as it directly feeds on DVD familiarity, implies compatibility with DVD, and suggests something else to think about besides "just DVD." Thus "DVD+" introduces information about itself...with no effort required on the audience's part to engage the brain for a total re-learning process. Using "DIVX" reveals nothing immediately about the product, and intimidates by meeting the reader as a "stranger," as if unrelated to anything already known. A powerful marketing angle is sacrificed by not using a name connected to "DVD"...and this seems unnecessary and unwise. By retaining "DIVX," ad campaigns have to explain both the "DVD" and the "+" elements of "DIVX", while the use of "DVD+" would permit more valuable time and space on the "+" element of DIVX, which really is the selling point above and beyond DVD, and which will make me a DVD+ buyer before DVD.) Eric