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To: John Rieman who wrote (28295)	1/20/1998 3:39:00 PM
From: BillyG	Read Replies (1) \| Respond to of 50808

More money for digital watermarking.................. -DIGIMARC: Digimarc secures strategic round of funding totaling $5.8 million M2 PRESSWIRE-20 January 1998-DIGIMARC: Digimarc secures strategic round of funding totaling $5.8 million (C)1994-98 M2 COMMUNICATIONS LTD -- Reuters leads investment in premier digital watermarking company Digimarc Corporation, the leader in digital watermarking, today announced that it closed its second round of outside financing totaling $5.8 million. The funding, led by Reuters, will fuel development efforts in new applications that will use the company's core digital watermarking technology. It will also aid in general expansion by enhancing the company's corporate sales channel. Macrovision Corporation and Philip J. Monego, Sr., Digimarc's chairman, also joined original investors AVI Capital L.P., Adobe Ventures L.P. and Justsystem, Inc. in the latest round of funding. Since 1995, Digimarc has successfully provided digital watermarking solutions to thousands of individuals and leading U.S. and international companies. The new financial support from market leaders increases Digimarc's network of strategic partners and signals the importance of its technology for communicating and tracking usage of corporations' visual brand and intellectual property assets. - more - "As an international leader involved in the creation and distribution of both news pictures and video, we recognize the need for tools enabling the identification and tracking of valuable visual assets on the Web," said John Taysom, director of new business development of Reuters. "I envision Digimarc watermarking will be a key element of Reuters' digital content strategy." In September 1997, Digimarc and Macrovision announced a joint effort to develop digital video copy protection technology for future video platforms, including DVD. This collaboration will also get a boost from the latest round of financing, enabling Digimarc to further develop digital watermarking products and services for a variety of video formats and applications. Such developments will fulfill the copyright protection, identification and tracking needs of video producers and distributors as they migrate to a variety of digital formats and delivery systems. "Watermarking will play an important role in future video delivery platforms, and Digimarc is a leader in the field," said John Ryan, chairman and CEO of Macrovision. "Our joint effort, underscored by our investment, confirms our goal to develop and market comprehensive intellectual property protection solutions for DVD and other digital formats." "Our success in bringing image identification and tracking solutions to major corporations, together with our new video product efforts has given powerful options to companies wishing to protect their intellectual property," said Philip J. Monego, Sr., chairman of Digimarc. "Digimarc's approach has been to develop products and services in conjunction with the needs of our customers and strategic partners. This round of investment adds capital and world class strategic allies which allow us to aggressively take advantage of the opportunities that lie ahead." About Digimarc Corporation Digimarc Corporation is a digital watermark product and technology company founded in 1995 and headquartered in Portland, Oregon. The company has become the worldwide leader in information embedding, enabling image identification and copyright protection. Digimarc's family of products include: PictureMarc digital watermarking software; MarcCentre online locator service; MarcSpider, the first service that searches the Web for digitally watermarked images; and BatchMarc Pro, batch watermarking software. Digimarc and MarcCentre are registered trademarks and MarcSpider, PictureMarc and BatchMarc Pro are trademarks of Digimarc Corporation. All other company and product names mentioned herein are the property of their respective owners. CONTACT: Digimarc Tel: +1 503 223 0118 e-mail: info@digimarc.com WWW: www.digimarc.com.