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To: P.M.Freedman who wrote (987)1/21/1998 1:22:00 PM
From: Maverick  Respond to of 1629
 
Price is key to fast Net links

Strategy: Big 3 in PCs want phone firms to offer rock-bottom monthly fee.

BY JON HEALEY
AND TOM QUINLAN
Mercury News Staff Writer

As they construct a plan to turbocharge Internet connections, Microsoft Corp.,
Intel Corp. and Compaq Computer Corp. are focusing on the single issue crucial
to the effort's success -- the price.

The computer industry companies can deliver only a portion of the needed
technology, the high-speed modems. To realize the rest of their package, they
are seeking to convince major telephone companies to offer ultra-fast Internet
connections at a rock-bottom monthly fee.

If it succeeds, their effort would slash the cost of the emerging ''digital
subscriber line'' (DSL) service by at least 75 percent in the Bay Area, into the
neighborhood of $40 per month.

And if that price proves enticing, the computer industry plan could transform
the business of Internet service. A wholesale shift of customers to the phone
companies' Internet services probably would spell doom for many small- and
mid-sized competitors.

SL technology uses an ordinary copper phone line to transmit digital packets
of data at high speeds to the Internet or corporate computer network. Once a
connection is established, it remains open -- the user never needs to dial in.
Meanwhile, the phone line can still be used to make calls because the digital
data does not interfere with the dial tone.

Microsoft, Intel and Compaq have been talking not only to Pac Bell's parent,
SBC Communications, but also to the other four regional Bell telephone
companies and GTE Corp. A main topic has been developing a standard for a
slower but more flexible version of DSL, which would allow consumers to buy
computers and modems that work with any of the phone companies' networks.

Sources said the three computer companies have advocated charging
consumers as little as $40 a month for DSL-based Internet access. That's at
least twice what consumers typically pay for conventional-speed access --
but it's about the same price charged for high-speed access via cable TV
modems, which are expected to be the major competitor to DSL.



To: P.M.Freedman who wrote (987)1/21/1998 1:23:00 PM
From: Maverick  Respond to of 1629
 
The version of DSL championed by the Microsoft-Intel-Compaq team has a
top speed of 1.5 megabits per second, or 30 times as fast as the fastest
conventional modem. Even though $40 a month for that kind of performance is
low by current standards, virtually everyone could come out a winner, some
observers noted.

''With DSL, Intel and Microsoft get something that demands the most
powerful versions of their products,'' noted Richard Doherty, founder of the
market research firm Envisioneering Inc., in Seaford, N.Y. ''The Baby Bells
have wanted to get into the ISP business for a while, and now they have the
chance to be 'mega ISPs' with the ability to handle millions of users without
installing new wiring.''