Lan Times Jan 19,1998 issue
lantimes.com
Novonyx mired in parents' politics
Company formed by Netscape and Novell launches first products, but mixed agendas create conflict
By Susan L. Thomas
s Novonyx Inc. earlier this month prepared to ship versions of Netscape Communication Corp.'s World Wide Web-server products for the Novell Inc. NetWare platform, changes in the corporate control of the company were already under way.
The shipment of these products was expected to help its co-founders--Novell and Netscape--compete with Microsoft Corp., but the awkward and competitive nature of this partnership was leading Novonyx down a path of conflict, according to industry observers.
Novonyx officials earlier this month said that management changes were under way at the company but could not release any details at press time.
An E-mail purportedly signed by "Novonyx employees" sent to LAN Times last week said that Novonyx CEO Rob Hicks had been replaced and that Novell was seeking full control of the company.
Although Novonyx officials would not confirm that Novonyx CEO Rob Hicks was being replaced and that Novell was seeking increased control of the company, Novonyx officials advised LAN Times not to publish an interview with Hicks that had been conducted last month. Hicks, reached at home last week, said that he had been placed under a gag order.
Novonyx was scheduled to ship three of Netscape's eight server products this week--the Enterprise Server, FastTrack Server, and Messaging Server--all of which Novonyx has ported to NetWare. Novonyx boasts about 50 employees and partnership agreements with several companies including database giant Oracle Corp.
Indeed, both Netscape and Novell founded Novonyx with high hopes. But analysts and users agree that the fledgling company faces significant challenges in its quest to help both Netscape and Novell combat Microsoft by cultivating NetWare's viability as a Web applications platform.
Observers expected Novonyx to first take advantage of both the Novell and the Netscape distribution channels and build up reseller support of its own channels. Because Novonyx has developed its products to be compatible with NetWare 4.x, it also must move intractable NetWare 3.x customers to higher versions of the NOS, a task with which Novell has long struggled.
Analyst Tim Sloane at Aberdeen Group Inc., a consultancy in Boston, said that Novonyx was making a mistake by ignoring the NetWare 3.0 installed base, which he said represents a large proportion of NetWare users. Whether Novonyx can coerce Novell customers into upgrading depends largely on whether or not Novonyx can develop a rich applications environment, Sloane said. Without development, customers will consider a move to Microsoft Windows NT, he added.
Competition or cooperation? In forming Novonyx, Novell looked to the company to make its platform a more competitive development environment, while Netscape was looking to Novonyx to take a more evangelical role, spreading the range of influence of its application-server products. For example, Netscape users, as well as Novonyx itself, could benefit from NDS (Novell Directory Services) and its Lightweight Directory Access Protocol (LDAP) support, which would let them manage their intranets with one directory.
One VAR and Novonyx beta tester sees demand for applications developed for NetWare. NetWare customers think they have to look to NT for Web applications, said Nathan Durland, a senior engineer at Office Systems in Plattsburgh, N.Y. Novonyx servers, he said, can solve many companies' problems.
Developers who have been creating applications for Netscape SuiteSpot servers are looking to use Novonyx products on the NetWare platform to expand their markets. CSG Interactive LLC, an applications developer in Tustin, Calif., expects it will release business applications for Novonyx servers in the first half of this year.
"It finally brings Novell up to speed as far as application[s] development," said CSG President Paul Boyce of the Novonyx servers. "It's a really complete solution for the first time."
Such issues may have led Novell to take a greater interest in Novonyx.
If Novonyx can establish itself by attracting the huge base of static NetWare users to its products, then it will prove successful, said Ron Rappaport, an analyst at Zona Research Inc. in Redwood City, Calif.
Novonyx and Novell were negotiating a deal to bundle one of the Novonyx Web servers with the upcoming NetWare 5.0 platform, due in the middle of the year. Novell has its own bare-bones Web server that officials insist is here to stay. Nevertheless, the agreement may illustrate the conflict that at least one industry onlooker warned could hinder Novonyx.
By choosing to make the newer versions of NetWare better Internet development environments, Novonyx is competing head-on with Novell, which could "cut Novonyx off at the ankles," according to Aberdeen Group's Sloane. If Novell duplicates services for the Web server, for example, Novonyx will be left with no way to market its products in the future, he said.
Adding value to Netscape's servers and providing Web-based services remains a key strategy for Novonyx.
Still, the competition between Novonyx and its co-founders--as well as the competition between Netscape and Novell--has been recognized by all of them. Both Novell and Netscape have mail and groupware products, directories, and Sun Microsystems Inc. Java development efforts under way. Novonyx has already decided to go with Netscape's Messaging Server and Novell's directory. Novonyx executives said there's enough growth in the messaging and directory services market for both options to thrive.
But the politics have been complex and far-reaching. For example, Novonyx was deciding between the Novell or Netscape Java Virtual Machine (JVM).
Whether the competition was cooperative or uncooperative, Novonyx officials were planning to move beyond porting Netscape's products to the NetWare environment.
"Our long-term goals are to supply standards-based servers to [low-end] platforms, and that may encompass more than just Netscape's servers and the other standards-based servers that we feel have relevance for our target market," said Novonyx' Hicks in a December interview, adding that Novonyx's target market more closely mirrors Novell's than Netscape's.
Novonyx plans to roll out the remainder of the Netscape servers by the end of the year. Netscape's Calendar, Collabra and Proxy servers are scheduled to ship by midyear, followed by the Certificate and Compass servers by the end of 1998.
Novonyx officials have an optimistic outlook for the next year. Officials said that by the end of 1998 they expect the company to have more than 90 employees as well as more than 1,000 business partners of its own, not including its partnerships with Novell and Netscape resellers.
For more information, contact Novonyx at 888-668-6699, novonyx.com; Novell at 800-385-7135, novell.com; and Netscape at 415-937-2555, or netscape.com. |