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Wednesday January 21, 8:05 am Eastern Time
Company Press Release
SOURCE: Quarterdeck Corporation
Ziff-Davis Announces Strong Year-end Ad Revenue and Circulation Results
for Its Internet-focused Publications
With Increased Revenues and Readership, ZD Publications Prove Viability of Internet/Computing
Category Across Consumer and Business Audiences
NEW YORK, Jan. 20 /PRNewswire/ -- Ziff-Davis, the world's leading integrated media company focused on technology,
today announced that its ad revenues and readership numbers for 1997 are up and rising for its Internet/computing-focused
publications, including Yahoo! Internet Life and Internet Computing. Ziff-Davis pointed to key industry numbers, as
reported by AdScope, Inc., that illustrate the viability of and positive outlook for the Internet-focused publication category,
spanning consumer and business audiences.
As reported by AdScope, Inc., in total, ZD Internet-focused publications have increased advertising pages from 1996 to
1997 by over 250% to a total of 1,435 pages, and increased ad revenues by over 400% to 15.8 million through a
combination of page volume, frequency, and rate increases. Yahoo! Internet Life, ZD's consumer-angled pub focused on
net culture, doubled both its circulation and its ad pages from 1996 to 1997; while Internet Computing (formerly ZD
Internet Magazine), targeting professionals who manage corporate Websites, intranets, extranets and e-commerce solutions,
has attracted over 300,000 paid readers within just five issues published.
''The 1997 year-end numbers for Ziff-Davis' Internet-focused publications prove that a healthy market does exist for these
types of publications. And with the Internet becoming an increasingly mainstream interest, we expect this growth to
continue,'' said Eric Hippeau, chairman and CEO of Ziff-Davis Inc. ''By carefully segmenting the market according to the
information needs of the readers, and then producing superior publications to meet these needs, Ziff- Davis remains the
leader-across business and consumer audiences alike- in this very viable and fast-growing category.''
Each Publication Has a Story to Tell
In particular, Yahoo! Internet Life experienced success on a variety of levels in 1997, emerging as the leading publication
about the culture, content, and fun of the World Wide Web and as a personal-use technology book focused on the Internet.
Clearly signifying the market's acceptance of and value for the consumer-oriented Internet publication category, Yahoo!
Internet Life's ad-page count more than doubled in 1997 at the same time that its rates dramatically increased.
''This record performance solidifies the place for a consumer/lifestyle magazine about the Web among technology
publications,'' said Jim Spanfeller, publisher of Yahoo! Internet Life. ''The category is poised for success and we're ready
to take it to the next level, giving consumers what they want: a trusted resource for understanding and embracing the
Internet.''
Rounding out its coverage of the Internet category, ZD's Internet Computing has achieved remarkable success in its
segment of the market as well, reporting a 63% increase in market share from the December '96 issue to the December '97
issue. The Internet Computing name change, which goes into effect with the March '98 issue, corresponds with an editorial
expansion that mirrors growing reader interest in how the Internet affects enterprise-wide computing.
Angela Young, Internet Computing's publisher, explained, ''What we see now is that the Internet is truly pervasive in
business computing environments. Today's computing professionals who are involved in their corporate Internet initiatives
look for one common element to any new product or t (user-to-user support forums), BugNet bug alerts, PC tips and
articles, online backup and retrieval of information through Atrieva Corporation's DataGarage service, and a Tech Directory
with over 2,900 PC companies with technical support phone numbers and links to their Web sites. TuneUp.com also offers
extensive online PC self-help to assist users in answering their own questions, and it also provides customer service and
technical support teams to respond questions about its services and content.
ABOUT TUNEUP.COM
TuneUp.com was also named one of the Top 100 Web sites by PC Magazine (2/18/97) and was cited in USA Today's
''On The Web'' column (10/28/96) as a ''Hot Web Site.'' The site has also been designated by Starting Point as a ''Starting
Point Choice'' site and by NetGuide as a ''Gold Site.'' TuneUp.com pioneered the concept of subscriberware, popular
up-to-date software applications and services customized for delivery over the Internet. For more information, visit the Web
site at tuneup.com.
ABOUT QUARTERDECK
Quarterdeck Corporation develops and markets software to help PCs work well without on-site technical support. The
products provide problem diagnosis and resolution, storage management, security protection, remote configuration and
updating, and enhanced access to PC network resources and information. The Company markets its products worldwide
via retail distribution, corporate resellers and OEMs, direct marketing channels, and the Internet. Incorporated in 1982 and
traded on Nasdaq under the symbol QDEK, Quarterdeck's worldwide headquarters are in Marina del Rey, California.
Further information may be obtained by calling 800-354-3222 toll-free or 573- 443-3282, by accessing Quarterdeck's Web
site at quarterdeck.com, or by sending e-mail requests to info@quarterdeck.com.
Quarterdeck is a registered trademark of Quarterdeck Corporation. TuneUp.com is a trademark of Quarterdeck
Corporation. All other brands and products referenced herein are the trademarks or registered trademarks of their respective
holders.
SOURCE: Quarterdeck Corporation |
