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To: BillyG who wrote (28324)	1/21/1998 2:35:00 PM
From: Stoctrash	Read Replies (4) \| Respond to of 50808

Billy, Are you suggesting that........ Awhhh, nevermind.

To: BillyG who wrote (28324)	1/21/1998 4:43:00 PM
From: John Rieman	Read Replies (1) \| Respond to of 50808

More TI on DSPs....................................... ijumpstart.com Texas Instruments' DSP Bet Pays Off with Market Share Jump in '97 <Picture><Picture><Picture> Semiconductor Sales Rise 8.4 Percent To Gain Company Fourth Spot Texas Instruments' DSP Bet Pays Off with Market Share Jump in '97; Semiconductor Sales Rise 8.4 Percent To Gain Company Fourth Spot Texas Instruments Inc.'s [TXN] decision to make Digital Signal Processing (DSP) technology its top priority paid off in 1997 and helped the company jump from six to fourth in worldwide semiconductor market share, according to Dataquest. [GART] Semiconductor Revenues by Vendor Texas Instruments' dedication to digital signal processors was partly responsible for the company's jump into the top five among all semiconductor manufacturers, according to Dataquest. Below is a breakdown of the top 10 semiconductor manufacturers in 1997. '96 Rk '97 Rk Company '96 Rev. '97 Rev. '96-'97 Growth 1 1 Intel $17.78b $21.08b 18.6% 2 2 NEC $10.42b $10.65b 2.2% 3 3 Motorola $8.07b $8.12b 0.2% 6 4 TI $7.06b $7.66b 8.4% 5 5 Toshiba $8.06b $7.50b -6.9% 4 6 Hitachi $8.07b $6.52b -19.2% 7 7 Samsung $6.46b $6.01b -7.0% 8 8 Fujitsu $4.42b $4.87b 10.1% 9 9 Philips $4.21b $4.44b 5.1% 11 10 Mitsubishi $4.10b $4.09b -0.1% TI's semiconductor revenues shot up 8.4 percent, jumping from $7.1 billion in 1996 to $7.6 billion in 1997. Those numbers put the company one notch ahead of Toshiba Corp., which saw semiconductor revenues dip 6.9 percent to bring in $7.5 billion in revenue, and just behind Motorola Corp. [MOT], which ended the year with $8.1 billion in semiconductor revenue, according to Dataquest. TI's DSP growth climbed 28.5 percent from 1996 to 1997, slightly outpacing the 26.7 percent growth in the market overall, said Will Strauss, an analyst with Forward Concepts. Strauss expects to see 30-percent growth in DSPs this year, tempered largely by pricing pressures and the economic problems in Asia. TI executives are optimistic that they can beat that projection and grow their DSP share by at least 40 percent and possibly 50 percent, said John Schanzenbach, market development manager for TI's semiconductor group. TI's DSP investment dates back 15 years. But over the last last two years the company has pushed the technology into more audio and video applications, said Mike Kirstein, an analyst with market researcher In-Stat. To expand the role of DSPs, last September TI began seeding companies developing next-generation applications with a $100 million fund. TI also has dedicated $25 million toward university research in the field. And last month TI acquired Canadian-based software developer Go DSP Corp. for an undisclosed amount. Setting the Stage Pushing hard to lead the DSP market, TI sold its defense business to Raytheon [RTN] for almost $3 billion in the first quarter of 1997 and sold its notebook arm to Taiwan's Acer, forming TI-Acer. The company has acquired SSi, Tartan Inc. and Intersect Technologies to focus on mass storage and DSP software. TI has a braod base of customers using DSP technology for multimedia applications, ranging from 3Com Corp. [COMS], Allied Signal, Analogic Corp. [ALOG] and Hayes Microcomputer Products. The company has more than 20,000 customers worldwide and the list is growing. Executives would not reveal what OEM customers TI added in 1997, citing competitive reasons. (Forward Concepts, 602/968-3759; In-Stat, 602/483-4468; Texas Instrument, 281/274-4878.)