To: Brumar89 who wrote (1152853 ) 7/28/2019 10:06:56 AM From: Wharf Rat 1 RecommendationRecommended By Brumar89
Read Replies (1) | Respond to of 1574636 Tariffs? What could possibly go wrong? U.S. Wine Exports Total $1.46 Billion in 2018 Apr 8, 2019Updated May 21, 2019 Solid Performance Amid Tariffs and Exchange Rate Challenges SAN FRANCISCO — U.S. wine exports, over 90% from California, reached $1.46 billion in winery revenues and 375 million liters (41.7 million cases) in 2018. Total exports were down 4.8% in value and 1.2% in volume because of the strong dollar, retaliatory tariffs, competition from foreign wine producers who are heavily subsidized by their governments and benefiting from free trade agreements in key markets. “California wines performed well under very challenging circumstances as top markets continued to embrace our reputation for premium quality, leadership in sustainable winegrowing and diverse offerings,” said Robert P. Koch, President and CEO of Wine Institute. “Strong marketing programs that invite international consumers to connect with California as a world-class destination and wine producing region continued to generate new fans among media, trade and consumers.” California wine exports have grown nearly 60% by value in the past decade. Wine Institute’s California Wine Export Program includes more than 170 wineries that export to 142 countries. Thirteen global representative offices conduct marketing and promotional programs in 25 countries across the globe....CONTINENTAL EUROPE “Despite strong competition from the “old world” and a strong dollar, Continental Europe continues to be a key market for California wines. In some of the larger export markets, such as Germany and Sweden, retail sales by volume were stable but revenues increased due to higher average pricing. Not only are more and more discerning European consumers discovering the premium wines of California, but more and more California wineries are looking to export to Europe. At Prowein, the world’s largest wine trade show recently held in Germany in March, well over 200 California winemakers presented a diverse selection of outstanding wines to an audience of 60,000 trade and media,” said Paul Molleman, Wine Institute Trade Director for Continental Europe.wineinstitute.org