To: Barry Grossman who wrote (46221 ) 1/22/1998 3:30:00 AM From: Barry Grossman Respond to of 186894
Thread, Intel Asia Head:Asia To Re-Emerge As Co Fastest-Growing Mkt By Wayne Arnold - HONG KONG (Dow Jones)--Despite a bruising fourth quarter in Asia, Intel Corp. (INTC) believes it's just a matter of time before Asia re-emerges as the fastest-growing market for its products. 'Nothing ever goes up in a straight line,' said Sean Maloney, general manager of the company's operations in Asia outside Japan, in an interview. 'Asia was never ever going to be moving permanently upwards.' Intel's sales in Asia in the fourth quarter of 1997 fell 15% from the same three months of 1996 to just over $1.6 billion. That represents a shortfall of more than $300 million in sales. Intel's sales in the most recent quarter represented the smallest haul for a quarter in Asia since the middle of 1996. The drop coincided with the first drop in Intel's net profits on an annual basis in three years and the slowest growth in global sales since before that. Intel's pain may be the U.S. personal-computer industry's anguish. The microprocessor is the most expensive ingredient of any PC and Intel's chips, analysts reckon, serve as the brains in four of every five PCs. In December, market research firm International Data Corp. predicted that Asia's PC market would shrink 13% to $9.7 billion in the fourth quarter of 1997, $1.5 billion less that the market was worth the year before. Maloney is confident that the downturn is only a temporary setback. 'The safe bet is that Asia is going to resume it's position as the fastest growth market,' he said. 'The demographics argue in favor of that. The aspirations of these people argue in favor of that.'