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To: BillyG who wrote (191)	1/27/1998 12:03:00 PM
From: Maya	Respond to of 324

Xing Achieves Video Compression Breakthrough On New Intel Processors Tuesday January 27, 10:39 am Eastern Time Company Press Release Xing Achieves Video Compression Breakthrough On New Intel Processors SAN LUIS OBISPO, Calif.--(BUSINESS WIRE)--Jan. 27, 1998--Xing Technology announces the first ever ''software only'' real-time MPEG (Moving Pictures Experts Group) compression technology. MPEG, the standard for high-bandwidth Internet and intranet video applications, has historically required custom hardware for real-time compression. Xing modified the engine of its XingMPEG Encoder 2.1 product, adding new Intel Pentium(R) II processor optimizations to achieve real-time compression of full-screen, full-motion video. The XingMPEG Encoder 2.1, optimized for MMX(TM), was already the fastest software encoder on the market. Xing's breakthrough promises to eliminate cost and usability barriers for countless multimedia-rich applications requiring high-quality video. For example, Xing's StreamWorks(R) products today provide cost-effective delivery of audio and video for Seagate Software - the leading supplier of backup and storage management applications for Windows NT. For its first corporate communications application Seagate's president and CEO, Terry Cunningham, delivered a live briefing to the company's various offices around the world. Employees viewed the video from their desktops. Using StreamWorks not only provides a less costly method of internal communication, but also ensures a seamless integration into Seagate Software's network infrastructure allowing for simple upgrades and future modifications. The advent of broadband Internet access is driving demand for high-quality digital delivery in both the corporate and home markets. Home Internet access through cable modems, xDSL, satellites, and other technologies will bring bandwidth of up to 10mbps to homes this year. Xing's real-time technology is the only software that can take advantage of this bandwidth to deliver movies, games, narrowcast television and other high-quality interactive video applications. Real-time, software-only encoding and delivery of full-screen, full-motion video was first demonstrated to the public by the Intel Corporation [Nasdaq:INTC - news] at the recent Fall Comdex in Las Vegas. This demonstration combined Xing's compression and delivery technologies with a dual-processor Pentium II processor-based web server to simultaneously MPEG-encode and deliver a live feed over a network. Today, with the announcement of faster processors, Xing can now achieve real-time MPEG compression and distribution on a single processor system. ''Xing's cutting-edge compression technology really demonstrates the growing functionality and capabilities of Intel architecture-based servers. Xing's software encoding engine takes full advantage of the increased power and performance of our Pentium II processors, allowing real-time encoding speeds at a quality comparable to higher-priced add-in hardware solutions,'' said Gene Forte, Director, Intel's Internet Server Programs. ''In the future when a service provider or IT manager needs an easy-to-implement, high-quality, live video delivery solution, they can create one at relatively low cost using familiar equipment,'' Xing President and CEO Hassan Miah said. Xing will leverage its new MPEG compression breakthrough in future versions of three products - StreamWorks, the MPEGLive!(TM) Encoder, and the XingMPEG Encoder2 - which will be released in the second half of 1998. All three products combine to be the most practical, flexible and innovative solution for today's communications needs. For more information about Xing's complete product line, contact their World Wide Web site at xingtech.com. Interested OEMs All parties interested in licensing Xing's latest encoding, as well as decoding, technology should contact Xing Technology's Sales Department at (805) 783-0400 or the Sales Hotline at 1-800-2-XING-IT. Xing Technology Corporation Xing Technology Corp. (http://www.xingtech.com/) is the leading provider of MPEG tools for high quality digital audio and video for file-based and networked applications. Over the past seven years, Xing has developed technology for such industry giants as Microsoft, Intel, Fujitsu, IBM, Hewlett-Packard, Sun Microsystems and SGI. Xing can provide today the technology to bring full-screen, full motion digital video to content providers, consumers and corporate customers. Xing is registered trademark of Xing Technology Corporation. XingMPEG, StreamWorks, MPEGLive! and all logo and graphic designs are trademarks of Xing Technology Corporation. All other brands or products are trademarks or registered trademarks and are acknowledged to their respective holders. Contact: Mike Funk, Xing Technology Corporation 805-783-0400 or Jane Yedinak, Golin/Harris Communications 212-309-1401

To: BillyG who wrote (191)	2/11/1998 9:30:00 AM
From: Maya	Respond to of 324

ISO Adopts QuickTime File Format as Starting Point for Developing Key Component of MPEG-4 Specification Wednesday February 11, 8:01 am Eastern Time Company Press Release SOURCE: Apple Computer, Inc. ISO Adopts QuickTime File Format as Starting Point for Developing Key Component of MPEG-4 Specification Industry Leaders Collaborate on Next Generation Multimedia Standard CUPERTINO, Calif., Feb. 11 /PRNewswire/ -- Apple Computer Inc. (Nasdaq: AAPL - news), IBM (NYSE: IBM - news), Netscape Corp. (Nasdaq: NSCP - news), Oracle Corp. (Nasdaq: ORCL - news), Silicon Graphics Inc. (NYSE: SGI - news) and Sun Microsystems Inc. (Nasdaq: SUNW - news) today announced that the International Standards Organization (ISO) has adopted the companies' joint proposal to use Apple's QuickTime File Format as the starting point for the development of a unified digital media storage format for the MPEG-4 specification. The six companies now look forward to collaborating with other companies and industry bodies to further refine the specification and QuickTime file format -- ensuring that MPEG-4 quickly gains market acceptance. ''MPEG's decision to utilize the QuickTime file format for the MPEG-4 specification has huge benefits for users and the industry'', said Ralph Rogers, Principal Analyst for Multimedia at Dataquest, San Jose. ''This strategy will leverage the broad adoption of QuickTime in the professional media space, speed the creation of MPEG-4 tools and content while providing a common target for industry adoption.'' About MPEG MPEG-2 is the standard for entertainment quality video and audio and is the format of choice for DVD (Digital Versatile Disc) and DVB (Digital Video Broadcasting). MPEG-4 is an emerging digital media standard currently being defined by ISO's Moving Picture Experts Group (MPEG) that will enable users to select, view and manipulate audio, video and other forms of digital content. By the adoption of the QuickTime file format as the starting point for an MPEG-4 standard, users are assured that all digital media content can be authored in a common file format which also supports real-time video and audio streaming. This digital stream can then be delivered over the Internet, corporate networks or broadcast directly into the home. By utilizing a QuickTime-based file format, the vast majority of existing hardware, software and digital content would work seamlessly with this next-generation version of MPEG. About the Proposal The six companies' co-authored the QuickTime File Format proposal in response to a Call For Proposals issued by MPEG based on stringent technical examination against a broad range of requirements. The companies' proposal recommended QuickTime's file format as the superior technology choice because of its ability to stream across different network protocols, its support for all forms of digital media and its extremely flexible capabilities as a file format. Additionally, QuickTime's file format has a strong following among creative professionals, with a wide breadth of available development tools and cross-platform support. The QuickTime file format is a component of the QuickTime architecture. NOTE: Apple, the Apple logo, Macintosh and QuickTime are registered trademarks of Apple Computer, Inc. Additional company and product names may be trademarks or registered trademarks of the individual companies and are respectfully acknowledged. Addendum - MPEG Quote Sheet Apple Computer, Inc. ''Over 50 million PCs have QuickTime installed today, making it by far the most widely adopted multimedia standard in the world,'' said Steve Jobs, Apple Computer's Interim CEO. ''Choosing QuickTime guarantees that the huge amount of QuickTime content being created and delivered today can be easily retargeted to be delivered in MPEG-4 in the future.'' Apple Computer, Inc. ignited the personal computer revolution in the 1970s with the Apple II, and reinvented the personal computer in the 1980s with the Macintosh. Apple is now recommitted to its original mission to bring the best personal computing products and support to students, educators, designers, scientists, engineers, businesspersons and consumers in over 140 countries around the world. PR Contact: Russell Brady Apple Computer Inc. 408-974-6877 email: brady2@apple.com IBM ''The acceptance of the MPEG-4 specification proposal IBM co-authored with our colleagues marks a good first step in the development of an industry standard. This standard will help ensure that users and content providers will be able to smoothly integrate the upcoming generation of digital multimedia content with existing solutions. As Internet multimedia, in particular, becomes part of our everyday experience, it is vital that we have open standards to enable all of us -- consumers and business customers alike -- to benefit from technology advancements that make digital content more accessible, compelling and valuable.'' Dr. Armando Garcia, vice president, Internet Media, IBM IBM creates, develops and manufactures advanced information technology products and services, including computer systems, software, networking systems, storage devices and microelectronics. IBM has been a leader in the development of the Internet since this technology began and is dedicated to helping customers and developers leverage the Internet as they move to the world of e-business. Find out more about IBM via the Web at www.ibm.com. PR Contact: Tim Blair IBM Public Relations email: tblair@us.ibm.com 914-766-1353 Oracle Corporation ''With Oracle Video Server and Oracle8, Oracle provides the engine for metropolitan-scale interactive services. What's been missing are open standards for the creation, management and delivery of those services,'' said Lawrence J. Ellison, Chairman and CEO, Oracle Corp. ''MPEG's decision to use Quicktime as a basis for the MPEG-4 file format creates the standard that content providers need.'' Oracle Corporation is the world's leading supplier of software for information management, and the world's second largest software company. With annual revenues of more than $6.3 billion, the company offers its database, application server, tools and application products, along with related consulting, education and support services, in more than 140 countries around the world. For more information about Oracle, please call 650-506-7000. Oracle's World Wide Web address is (URL) oracle.com. PR Contact: Kristin Harlan Oracle Corp. 650-506-9364 email: kharlan@us.oracle.com Silicon Graphics, Inc. ''Silicon Graphics has always been a proponent of open standards, and we're pleased to support QuickTime technology as the MPEG-4 standard,'' said Eric Carlson, vice president general manager, Advanced Media Products Division, Silicon Graphics. ''Among other strategic relationships, Silicon Graphics works closely with Apple and utilizes QuickTime technology in many of its advanced media products.'' Silicon Graphics, Inc. is a leading supplier of high-performance interactive computing systems. The company offers the broadest range of products in the industry -- from low-end desktop workstations to servers and high-end Cray supercomputers. Silicon Graphics also markets MIPS microprocessor designs, Alias\|Wavefront entertainment and design software and other software products. The company's key markets include manufacturing, government, science and industries, communications and entertainment sectors. Silicon Graphics and its subsidiaries have offices throughout the world and headquarters in Mountain View, Calif. PR Contact: Gayle LeDoux Silicon Graphics Inc. 650-933-2968 email: ledoux@corp.sgi.com Sun Microsystems ''Sun has enjoyed working with this group of valued industry partners and is very excited to see that MPEG has adopted the QuickTime File Format as the basis for the future of media and video streaming,'' said Jon Kannegaard, vice president of software products at Sun Microsystems JavaSoft division. ''We plan on supporting MPEG-4 in future versions of our Java Media Framework and look forward to seeing it be an open standard that developers throughout the industry can depend on.'' Since its inception in 1982, a singular vision, ''The Network Is The Computer'' has propelled Sun Microsystems, Inc. to its position as a leading provider of hardware, software and services for establishing enterprise-wide intranets and expanding the power of the Internet. With more than $9 billion in annual revenues, Sun can be found in more than 150 countries and on the World Wide Web at sun.com. PR Contact: Andrew Shikiar Sun Microsystems, JavaSoft PR 408-343-1831 email: andrew.shikiar@eng.sun.com Analyst Quotes ''QuickTime is the de facto standard for digital media authoring and delivery. Using QuickTime, companies like CNN, Reprise Records, Cyan/Broderbund and Time Magazine enjoy using a single file format to publish their content across all distribution media -- from the Internet, to DVD to digital television,'' said Richard Dougherty, Director, Digital Media Research, The Envisioneering Group. ''Evolving standards like MPEG-4 will quickly gain broad market acceptance by leveraging the huge amounts of QuickTime content already available -- from more than 81,000 Web sites running QuickTime today -- towards the multi-platform, instant publishing needs of tomorrow.'' Contact Details: Richard Dougherty The Envisioneering Group 516-783-6244 email: rdoherty@envisioneering.net ''MPEG's decision to utilize the QuickTime file format for the MPEG-4 specification has huge benefits for users and the industry,'' said Ralph Rogers, Principal Analyst for Multimedia at Dataquest, San Jose. ''This strategy will leverage the broad adoption of QuickTime in the professional media space, speed the creation of MPEG-4 tools and content while providing a common target for industry adoption.'' Contact Details: Ralph Rogers Dataquest 408-468-8000 email: ralph.rogers@dataquest.com SOURCE: Apple Computer, Inc.