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Technology Stocks : Zenith - One and Only -- Ignore unavailable to you. Want to Upgrade?

To: flickerful who wrote (4152)	1/22/1998 10:52:00 PM
From: james m dickerson	Read Replies (2) \| Respond to of 6570

To: Terry Berg (3576 ) From: james m dickerson Monday, Dec 8 1997 6:19PM EST As I have posted in the past - John Taylor is failing in his obligation to the corporation to clearly articulate and communicate the ZE story - there are examples almost weekly where John could be taking the initiative and communicate to the street and the wires what is going on with the progress of rolling out their new technologies - todays electronic industry is different then yesterday televsion industry - John has demonstrated that he is living in the past and now is the time for Jeff to take action and get some new, energetic blood at the PR helm to do justice to the NEW ZE. On behalf of the 450,000 proxy shares, we are suggesting that retirement would be most beneficial for John. Reply # of 4152 December 1997 This is a classic example of how ZE should be getting the word out on their successes. In this case, C-Cube is merely a piece of the action here but have significantly outdone ZE on getting the word out. It is this type of communication that enhances shareholder equity, the reason why a corporation exists. Is it time to contract with Hill & Knowlton to get the word out?

To: flickerful who wrote (4152)	1/22/1998 10:59:00 PM
From: Robert Utne	Read Replies (1) \| Respond to of 6570

Approximately, 80-million, US households are headed by the aged fifty and above. What do they do in their spare time? Hit the clubs, frequent the flics, surf the net. No. Their primary recreational/entertainment activity is watching TV. These 80 million all well know the Zenith brand and its once stellar reputation, the best in TV. They've also heard about the new Japanese brands and other better advertised/promoted Zenith competitors. So, which do they choose when they head to their local dealer or large superstore? Less than 15% select Zenith. This (aged 50 and above) is a humongous, relatively affluent market segment that Zenith needs to better attack. Current marketing startegy of Zenith, however, is putting the zip back into Z...targeting the more hip, 20-40 year set. Bill Sims, and staff, have done a terrible marketing job: 1. advertsing targeting to the wrong sector. 2. poor store product placement and education of sales personnel. Go to any Circuit City or Sears, and, I dare you to find a Zenith projection TV predominatly placed or favored by the sales personnel over RCA, Proscan, Mitsubishi, Sony or Hitachi. 3. no sales-incentive progams like RCA which offers free trips to dealers who sell the most. Jeff and Bob, add this to the list for immediate attention....please.