Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : Qualcomm Incorporated (QCOM) -- Ignore unavailable to you. Want to Upgrade?

To: blue_lotus who wrote (7451)	1/22/1998 9:24:00 PM
From: blue_lotus	Read Replies (2) \| Respond to of 152472

Hey Maybe we can do this thread using PureVoice soon, and we won't ever have to use the smileys again ...;-) -Raj ==forwarded== QUALCOMM Takes Email Beyond the Smiley Face: Adding Emotion and Impact to Email; Perfect for Valentine's Day Greetings Free Software Lets Users Send Voice Messages Across Internet SAN DIEGO, Jan. 22 /PRNewswire/ -_ In the beginning, email was text only. If email users wanted to express strong emotions, they risked offending their audience. If they wanted to express mirth or laughter, they added a smiley face to the punch line. Eventually a set of acronyms, such as LOL and ROFL, and face-types, such as :-), :-( and ;->) evolved to denote everything from emotion to ethnicity. Many of those symbols are incomprehensible to the novice Internet-user. Not ideal. :-( Next came enriched text. Emotion and tone found a place in users' email messages in a manner that could be understood by the masses. Important words could be BIG, BOLD and colorful. Things were getting better. Now it is possible for email to have real emotion, real humor and a real voice -- the perfect complement to Valentine's Day wishes. QUALCOMM Incorporated (Nasdaq: QCOM - news), a world leader in wireless communications and advanced electronic messaging solutions for the Internet, offers the PureVoice(TM) and SmartRate(TM) digital voice encoding technologies for Internet applications and the PureVoice Player/Recorder for voice-enhanced electronic mail. The PureVoice Player/Recorder works with QUALCOMM's award- winning Eudora(R) family of email products, such as Eudora Pro(R) 4.0, as well as other popular email applications. PureVoice users can express emotion by adding voice clips to their email and Internet applications. The PureVoice encoded audio files are highly compressed, sound crystal clear and are easy to send, record or play. With the average computer user comfortably speaking at a rate 10 times faster than he or she can type, the applications for PureVoice and SmartRate technology are unlimited: * Celebrate Special Occasions: * Send your Valentine a loving and heartfelt Valentine's Day wish. * Send birthday and anniversary greetings. * General Communication and Telephony: * Replace long distance voice mail messages with PureVoice-enhanced email; it's easy, convenient and toll free. * Record Special Moments: * Voice-annotate special moments. Scan a photo of the kids and let them record a message into the PureVoice Player/Recorder. Attach both to an email message and send, with love, to relatives or keep them to play back years later. * Facilitate Business Transactions: * Send a spreadsheet or word processing document attachment, in an email message, and include a PureVoice voice attachment to introduce the document and "talk" the reader through key sections. * Impress potential or current clients with your sincerity, dedication and technical expertise by adding a PureVoice voice attachment to your email. Based on QUALCOMM's superior voice compression technology, PureVoice is a landline quality voice standard developed for wireless systems. PureVoice encoding technology results in smaller file sizes which reduce transmission time by a factor of 10 or more, compared to other common formats such as .wav. For example, a typical one-minute voice mail message in a .wav file would take over seven minutes to transmit, whereas the same voice message coded with the PureVoice Player/Recorder would normally take less than 45 seconds to transmit. Download the free PureVoice Player/Recorder or find more information on PureVoice technologies via the Eudora website, eudora.com. Headquartered in San Diego, QUALCOMM develops, manufactures, markets, licenses and operates advanced communications systems and products based on its proprietary digital wireless technologies. In addition to the Eudora family of software products, the Company's primary product areas are the OmniTRACS(R) system (a geostationary satellite-based, mobile communications system providing two-way data and position reporting services), CDMA wireless communications systems and products and, in conjunction with others, the development of the Globalstar(R) low-earth-orbit (LEO) satellite communications system. Other Company products include ASIC products and communications equipment and systems for government and commercial customers worldwide. For more information on QUALCOMM products and technologies, please visit the Company's web site at qualcomm.com. For more information regarding the Eudora family of products, visit the World Wide Web site at eudora.com. Except for the historical information contained herein, this news release contains forward-looking statements that are subject to risks and uncertainties, as well as the other risks detailed from time to time in the Company's SEC reports, including the report on Form 10-K for the year ended September 28, 1997 and most recent Form 10-Qs. QUALCOMM, OmniTRACS, Eudora and Eudora Pro are registered trademarks and PureVoice and SmartRate are trademarks of QUALCOMM Incorporated. Globalstar is a trademark of Loral QUALCOMM Satellite Services, Incorporated. All other trademarks are the property of their respective owners.

To: blue_lotus who wrote (7451)	1/22/1998 11:40:00 PM
From: Greg B.	Read Replies (2) \| Respond to of 152472

"They'll be able to interact with our Q(TM) phone and experience wireless Internet access, as well as the phone's unique features and benefits that can be tailored to best serve any lifestyle -- from the general consumer to the on-the-go professional." Their targeted consumer is unaware and confused. And the marketplace is only going to get more confusing. Since my last post, I've seen three (semi-corny) Samsung Olympic wireless ads here in a South Carolina hotel room. When one thinks of effective branding, consider what Coca-Cola and Intel accomplished. In the above statement (taken out of context), the only targeted consumer is the on-the-go professional, and even that target needs refinement. But, who is the general consumer? General consumers have specific needs. Why does the "general" consumer use a cellular phone? One answer I hear is "for an emergency", so tell me why I need a Q phone? Sure, maybe trying one makes a difference in converting prospects, but not everyone understands the potential through the current Qualcomm advertising approach. Maybe Qualcomm will steal the advertising show at the SuperBowl. But it's got to win many more major battles to keep building the momentum in this market segment.