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Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: Wayne Lian who wrote (44724)	1/23/1998 12:09:00 AM
From: Naggrachi	Read Replies (1) \| Respond to of 58324

<<Agreed. He wanted to "educate" the mass about the use of removable storage to create demand. I have serious doubt about spending 100M to convince consumer what they need. One analyst has suggested why not use the money to reduce zip pricing instead. And I can add to why not use the money to provide free technical support? Mouth to mouth is the most effective marketing. One dissatisfied customer can lead to several lost sales>> Look at what advertising did to Gateway, the blew the estimates to pieces. For the longest time everyone criticized IOM for not advertising and that SYQT was kicking thier ass in that department. Now that IOM is trying to make the Zip a household name, it's being called a gamble. Well, you know, you can always pick up the phone and place a sell order. What's that, you don't have a position in this company? THAN WHAT THE HELL ARE YOU DOING HERE? Never heared from you before, why do I have to hear from you today when I least need it? Zead