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Microcap & Penny Stocks : Zulu-tek, Inc. (ZULU) -- Ignore unavailable to you. Want to Upgrade?

To: D PARKER who wrote (319)	1/23/1998 5:50:00 PM
From: OpenSea	Read Replies (2) \| Respond to of 18444

A full day of trading with no posts. What the heck is happening to Zulu-tek?

To: D PARKER who wrote (319)	1/28/1998 2:15:00 PM
From: D PARKER	Read Replies (1) \| Respond to of 18444

Industry related news item: webweek.com January 19, 1998 Still Seeking Credibility As an Ad Medium By Nelson Wang The year 1998 will be a critical one for online advertising, in terms of establishing itself as an ad medium comparable to traditional media and one that can be purchased efficiently, experts and observers said. Financial services and sellers of consumer goods picked up some of the slack last year in terms of ad spending, but it remains clear that some of the big advertisers in the traditional world are going to have to increase their online ad budgets in 1998 for the industry to reach the close to $2 billion in spending that some analysts are predicting. "We're not on par yet with the traditional media [in terms of research], and so agencies are having trouble justifying spending on online [advertising]," said Richy Glassberg, senior vice president and general manager of Turner Interactive and a director of the Internet Advertising Bureau. Glassberg, who has a background in television sales, said that while the metrics for Web advertising don't necessarily have to be the same as in traditional media because the Internet is a new medium, they do need to be comparable and relevant. To this end, ratings firms Media Metrix Inc., Relevant Knowledge, Net Ratings, and Nielsen Media Research will all be releasing results this year, vying to establish some definitive metrics for comparing the audiences of various sites. Glassberg added he's optimistic that useful measurements will evolve soon, and that 1998 will see some big advertisers in traditional media taking the lead in online ad spending and forcing their competitors to follow. "It's just the normal growing pains of any new medium," he said. In the ad sales and management space, most analysts expect to see continued consolidation among ad networks and software companies as the size and breadth of service and offerings become a factor in attracting clients. In the last six weeks alone, Zulu-Tek purchased Softbank Interactive Marketing, and a merger was announced that will unite Petry Interactive, Katz Millennium, and Interactive Imaginations Inc. "If 1997 was the Web winter for some content companies, then 1998 looks like it's going to the Web winter for tools and software companies," said Evan Neufeld, a senior analyst with Jupiter Communications Neufeld said advertisers are becoming increasingly frustrated having to go to different companies for the auditing, selling, measuring, and reporting of ads, and predicted that this frustration will lead to more of the mergers and partnerships seen in late 1997. Neufeld expects to see some tough competition in the ad-serving software space, now dominated by NetGravity, Accipiter, and AdKnowledge (formed from the merger of ClickWise and FocaLink), as the number of sites large and profitable enough to do ad serving in-house--rather than outsourcing the task--remains small. As for multimedia and Java-based ads, more impressive and effective offerings will no doubt emerge, but some sites will continue to resist supporting them for fear of disrupting their users' experiences. One technological development many observers see for 1998 is the increased use of e-mail- based ads as dynamic HTML-enabled e-mail programs become more common. "You may see a lot of ads shifting from the Web to e-mail in 1998--it's truly a one-to-one marketing solution," said Michael Tchong, the editor of Iconocast, an online marketing newsletter. RELATED STORIES: Back to Home Page Keywords: advertising Date: 19980119

To: D PARKER who wrote (319)	1/28/1998 2:31:00 PM
From: D PARKER	Read Replies (1) \| Respond to of 18444

I have not seen discussion on this: webweek.com .....Softbank Interactive Marketing is one of the top online ad rep firms in the country, representing sites such as Netscape, Playboy, and Hotmail. Zulu-Tek acquired a 65 percent interest in the company from Softbank Corp., the trade show and publishing giant. ....... cgi.pathfinder.com (Reuters) - Microsoft, beefing up its offerings on the Internet, said it bought e-mail service provider Hotmail for an undisclosed sum. Microsoft will make Hotmail a part of its Microsoft Network online service, offering free e-mail to all Internet users, the company said. ......... Zulu / Microsoft????????????? Will the contracts between Softbank and Hotmail be cancelled with the Softbank/Zulu...Hotmail/Microsoft mergers? Will Gates be eyeing NETZ now that one of its subsidiaries has contacts with Zulu? It is a lightyear leap, but what are your thoughts..... Dave