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Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: Bill Fischofer who wrote (44814)	1/23/1998 9:32:00 AM
From: Alan Rosen	Respond to of 58324

Bill, regarding advertising: I understand that you (IOM) do not want to create demand that you cannot fill by advertising too soon, but it seems that they are late with this campaign by 2-3 months. archcc

To: Bill Fischofer who wrote (44814)	1/23/1998 9:44:00 AM
From: Les White	Respond to of 58324

Where the advertising money is coming from I agree Bill, KE said it would be better to spend money on advertising to drive up demand than cut prices to drive up demand. I think he made the better choice. Gateway turned themselves around quite nicely (beat the earnings estimates by 30%). I thought they were in real trouble when they posted 3Q earnings. I noticed they did heavy advertising this past quarter. They seem to have benefitted greatly from it. It's in the hands of the Ad agency now. A good marketing campaign will make the difference. Les (yesterday's trader, today's investor)