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Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: Tom Gebing who wrote (44816)	1/23/1998 9:27:00 AM
From: Kevin D'Espies	Respond to of 58324

Maria just reported open btwn 9 and 11. I wish!!!

To: Tom Gebing who wrote (44816)	1/23/1998 9:34:00 AM
From: Cogito	Respond to of 58324

>>Also the 12.7mm laptop. I do not expect big results until the laptop OEMs start adding it as a standard or preferred option. Based on the CC this may not happen till late 98, but should be realistic for early 99. The tie ratio here should be strong.<< Tom - In this one area I think you may be too pessimistic. KE said that they would ship 12.7 Zips to notebook manufacturers in this quarter, but not to expect volume shipments in Q2. Since notebook makers have a faster design cycle than, say, Digital Camera makers, I think we could expect to see 12.7 Zip built-in to notebooks by the third quarter. Current Micron notebooks have a floppy drive which is swappable for a battery. I'd love to see them come out with a notebook with a swappable Zip, which when in use becomes the A: drive. If anyone is going to blaze this trail, it will be Micron. But I also believe that if the production prototype of the 12.7 drive does get to OEMs this quarter, as KE said it would, we will see notebooks shipping with it in the third quarter. - Allen

To: Tom Gebing who wrote (44816)	1/23/1998 9:41:00 AM
From: Zakrosian	Respond to of 58324

Tom - Regarding the advertising vs. price reduction : I think Ken and the other pessimistic posters are pretty much correct. Sales of Zip to those who need removable storage have leveled and dramatic growth from that sector just won't be there. I believe that the advertising campaign will position the Zip as not just a removable storage device, but - as Michael C. keeps pointing out - a consumer product. The reason I have never bought a Zip is not that it costs too much at $129, but that I don't know what I would do with it. When Buz is actually available and I feel confident that I'll be able to easily use a Zip for audio and video recording and playback, I'll buy one. Until then, even at $79 I wouldn't be a consumer.