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Technology Stocks : Qualcomm Incorporated (QCOM) -- Ignore unavailable to you. Want to Upgrade?

To: waitwatchwander who wrote (7461)	1/23/1998 9:32:00 AM
From: kech	Read Replies (1) \| Respond to of 152472

Northforce - I too really like the Lehman reports and find them to be very informative. By the way, I thought Tim Luke also had some of the most detailed and perceptive questions on the conference call. On another note - Why is the QCOM ad the only one that is not explained on this description of SuperBowl Ads? Does this mean it is too weird to be explained (again)? I am getting an uneasy feeling about an expensive ad that goes nowhere. LOS ANGELES (Reuters) - The ads in this year's Super Bowl feature some new twists on old themes. Here are overviews of some major advertisers' plans for the big game. Anheuser-Busch Cos. Inc., the top advertiser with eight spots during the game will devote three spots during the first half to the tense relationship between the highly popular frogs and their jealous enemy, "Louie the Lizard," in ads by Goodby, Silverstein & Partners. A fourth will be devoted to the leading brewer's "heritage campaign." The second half will bring a selection of "Make it a Bud Light" spots, including a pool-playing chicken. The final spot features boxer Oscar de la Hoya talking about repsonsible drinking. Pepsi, another top advertister, has 2-1/2 minutes during the game, and will launch its new "Globe" look with an ice-blue can. The spots from BBDO New York reprise its "Generation Next" theme with some quirks. One includes a Pepsi-drinking gnat, who's a Mick Jagger wanna-be. Another shows what happens when you get one too many body piercings. Pepsi's Lipton iced tea continues the company's "Now that's Brisk" claymation campaign featuring Yankee baseball icons Babe Ruth and Reggie Jackson in a spot from J. Walter Thompson New York. Intel Corp. brings the Internet to the big game with a whodunit spoof in which one of its bunny-suited clean room workers -- with a voice-over by comedian Steve Martin -- is seeking a missing Pentium microprocessor. Viewers will be asked to vote for the ending of their choice via Intel's Web Site at www.intel.com. The ad is from EuroRSCG DahlinSmithWhite of Salt Lake City and San Francisco. Network Associates, a computer network security company, brings a new meaning to the two-minute warning with a spot from the Think New Ideas agency that features two soldiers in a foreign missile silo who wonder whether they have received a genuine launch order or a bogus message from a hacker. Software company Oracle Corp. takes a themed look at the information revolution compared with more violent episodes in the past. The ad is also from Think New Ideas, Satellite TV firm Primestar will launch its $150 million 1998 marketing campaign during the Super Bowl with an ad from Adler Boschetto Peebles & Partners that poses the question: just what are you willing to sacrifice for your TV service? Volvo Trucks North America brings what is most likely the single biggest product to the Super Bowl -- an 18,000-pound tractor-trailer cab in what is the centerpiece of the company's "Best Drive in the Game" campaign. The spot created by Carmichael Lynch Inc. features a long-time driver who shares his lessons of life on the road. Qualcomm Inc., the San Diego-based telecommunications company, has an altogether different approach. This year's Super Bowl will be played at Qualcomm Stadium, formerly known as Jack Murphy Stadium, marking the first time the football champhionship has been played in a corporate-named venue. It also has a spot running in the pre-game and the second half.