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Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: Robert Skinner who wrote (44985)	1/23/1998 1:43:00 PM
From: Tom Gebing	Respond to of 58324

Nice move Mr. Skinner..... I see your skinning again......

To: Robert Skinner who wrote (44985)	1/23/1998 1:44:00 PM
From: Spank	Respond to of 58324

Bob, glad to hear it! I wish my truck wasn't out of gas! I'm gonna have to siphon something from somewhere as it is... but not my iom! -Spank

To: Robert Skinner who wrote (44985)	1/23/1998 1:45:00 PM
From: Teddy	Read Replies (1) \| Respond to of 58324

Oh, now i get it: Dow Jones Newswires -- January 23, 1998 Iomega Down As $100M Ad Gamble Throws Scare Into Investors By Maria V. Georgianis NEW YORK (Dow Jones)--Iomega Corp.'s (IOM) gamble to spend up to $100 million more on advertising this year than last year has led analysts to question whether the expense could hurt earnings. That news is being cited for the recent plunge in Iomega's share price. NYSE-listed Iomega's shares were recently off 4, or 31.4%, at 8 3/4. The composite volume was 31.1 million shares, compared with average daily volume of about 5 million. The company told analysts of the dramatic increase in advertising spending, which is at least three times as much as previous levels, during its fourth-quarter conference call Thursday after the market close. The ad campaign includes four spots during Sunday's Super Bowl and increased print, radio and other television commercials. Iomega's new ad strategy raises concern as to whether there's a slowdown in the growth rate for the company's removable-storage products. The company's unsold inventory has risen to six to eight weeks from the typical four to six weeks, Iomega told analysts during the call. The company's selling, general and administrative expenses will certainly rise on account of the increased ad spending, and earnings could be hurt if the advertising doesn't work. Needham & Co. analyst Glenn Hanus said he cut his rating to hold from buy and lowered his 1998 earnings estimate to 48 cents a share from 56 cents on account of the heightened advertising. The consensus estimate of five analysts surveyed by First Call Corp. is for 1998 earnings of 62 cents a share. "They raised the bar on the risk factor because they're going to turn up the volume of advertising," said Emerald Research analyst Joseph Besecker. "They're making a fundamental change in midstream. Intuitively, it's certainly confusing - that's why people are selling the stock." Besecker said the plunge in the stock is more related to questions about the company's advertising plans than to Iomega's below-consensus fourth-quarter earnings. The company reported earnings of 14 cents a basic share, compared with a First Call consensus estimate of 15 cents.

To: Robert Skinner who wrote (44985)	1/23/1998 1:48:00 PM
From: CASEY	Read Replies (3) \| Respond to of 58324

Was that a GARBAGE TRUCK because thats what you just picked up. Sold this pitiful stock on 12/30/97 @ 12.375. Just think if I held it until earnings came out. OUCH Iomega is truly a widely hated stock and it would have to come up with some major shift in product offering down the road to ever get in favor with Wall Str. Nobody likes a one product wonder no matter how many they sell. Hope your stock is worth more next week. Don't count on it though. Once the truth is out RE Clinton this market is headed towards 6000 big time and a stock like IOM will have no support levels.