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Technology Stocks : Ericsson overlook? -- Ignore unavailable to you. Want to Upgrade?

To: DWB who wrote (1235)	1/23/1998 4:15:00 PM
From: Quincy	Read Replies (2) \| Respond to of 5390

My first reaction to that commercial was how believable it was. This could really happen to someone who wasn't paying attention or if the interpreter person was in the restroom. I feel that I could identify with the character. Cellphones are still something you press numbers and the <send> key to most people. Qcom chose to go for brand recognition rather than yet-another-commercial-on-phone-technology. When people come back to the phone store whining about dropped calls and cloning, then would be an appropriate time to get long-winded on phone technology. Not when I'm drinking. B-) Considering that this is the single largest event on the TV planet, I agree with their judgement. In the press releases, they discribed this commercial as a guy holding up a phone on a balcony and people were cheering. Kudos to Qcom, it is more mature than that.