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Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: David S. who wrote (45136)	1/23/1998 9:01:00 PM
From: Alan Rosen	Respond to of 58324

I have always felt that Super Bowl ads are "image" ads. It is more about being clever and production values than about a product message. Sunday's ads will only thrill the true believers,if there are any still left. This stock is dead again. It will have to rest a qtr. or two. The institutions are out again and the "street" is having a ball they really don't want to like this stock. Still long, but no longer convinced, archcc

To: David S. who wrote (45136)	1/23/1998 9:08:00 PM
From: Zakrosian	Respond to of 58324

David - An IOM ad doesn't have to appeal to you. They are probably targeting the profile of their best potential customers. Sorry if I sounded excessively egocentric, but it's not me as an individual that I hope to see IOM try to reach. I just think that I am representative of IOM's most lucrative potential customers - someone who has no need for backup data storage but does want the ability to play around with and store audio-video "stuff". The CD-RW looks like something that I would consider buying if I haven't already bought a Zip or Jaz. I just hope that IOM is the first company out of the block to get me to buy their product.