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Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: stock bull who wrote (45179)	1/23/1998 9:30:00 PM
From: Gottfried	Read Replies (1) \| Respond to of 58324

stock bull, >What did you think of the Reuter's article?< I think Iomega botched the cc. Did they have to mention the $100M for advertising? Here's more about how Compaq set themselves apart in the early eighties: they hired Ogilvy and Mather, the best ad agency around, and then spent an unheard of $10M in a single year on TV advertising. At the end of that year, Compaq had become the third most visible out of 150 computer companies, after IBM and Apple. Of course, Iomega is already the most visible removable storage company by far. So the TV advertising must be designed to convince non-technical customers. GM

To: stock bull who wrote (45179)	1/23/1998 9:40:00 PM
From: sheila rothstein	Read Replies (4) \| Respond to of 58324

Stock Bull, Here are my thoughts, 1) The drop in the stock price was an overreaction. This allowed many institutions to buy this stock at "Filene's" bargain basement price. 2) KE is being his usual cautious conservative self in not predicting the outcome of the major ad blitz. I like that. 3) Tech stocks like Dell and Cpq will do well this year. This speaks well for IOM (these boxes need storage). 4) I personally have confidence in the knowledgable people on this thread who are long term investors like Gottfried, Allen, jwk, Herb, Gary, Mel to name a few. Rocky is just a hot air buffoon. 5) We have the time to wait for the recovery. 6) Just watched my favorite program WSW and the tech sector was mentioned frequently as the place to be for '98. 7) I do not have confidence in the analysts of 2nd rate brokerage firms,(i.e. Need Ham) 8) Please note, I'm only a Doctor with a limited exposure to the tech field so feel free to criticize my thoughts. SR