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To: Barry Grossman who wrote (46337)	1/24/1998 5:08:00 PM
From: Barry Grossman	Read Replies (2) \| Respond to of 186894

Thread, OTOT This story is old (3/14/97) but hits the nail on the head about the tv news media. wired.com Market melt CNNfNMSNBCCNBCBloomberg are at their best when the markets are at their worst. It's common knowledge in the TV industry that viewership levels for business channels rise when markets fall. So when Thursday's dramatic stock sell-off began unraveling on Wall Street - DJIA -160.48, 5th-largest drop ever - producers and directors pushed into high gear. And even though the decline represented only 2.28 percent of the Dow's value, nowhere near the top percentage losses, it was time "to go crisis." Top scores go to CNNfn, where several staffers were seen running in the newsroom (crash mode), adding to the momentum of panic that developed as the afternoon traded on. (Usually fN's newsroom is filled with laid-back types laughing and surfing the 90s away.) As numbers zoom-scrolled, on-air talent spoke in urgent tones. The effect was hypnotizing. It was the first real workout since the network went on the air. CNBC's Power Lunch served scare sandwiches: "How low can it go," panicked one pundit, "the market is literally plunging!" "We could be in for a really wild one on Friday," teased another. For the nation's all-business channels, there was finally some good news. Barry