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Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: RetiredNow who wrote (45462)	1/25/1998 12:19:00 AM
From: Michael Coley	Respond to of 58324

RE: Increases in Advertising Expenses? >> You know what? The $100M ad campaign has been eating me alive. So I looked at their 3rd quarter 10Q. And what I found puts me at CONSIDERABLE ease. It says that SG&A increased $65M for the 9 months ended 9/97 when compared to the prior year. This means that conservatively, their advertising budget must have been close to $100M for 1997. << I think that you're putting yourself at ease for the wrong reasons. Very little of the SG&A is advertising expense. Most of it is headcount, indirect expenses, etc. I would be surprised if they spent more than $40 million on advertising in 1997. The $100 million campaign WILL be additional to their normal SG&A. - Michael Coley - wwol.com