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Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: Reseller who wrote (45562)1/25/1998 4:55:00 PM
From: Paul Moerman  Respond to of 58324
 
Just saw the second zip ad on the pregame show. This is the one with the empty cockpit of a plane flying over the Bermuda triangle. The ad showed a picture of an external zip drive and three, multicolored disks. First introduction of the words "my stuff" I've seen. Good ad. Catchy and understandable. A computer would have been nice to see somewhere nearby though so viewers clearly see the connection.



To: Reseller who wrote (45562)1/25/1998 5:07:00 PM
From: Gary Wisdom  Read Replies (1) | Respond to of 58324
 
Reseller, regarding higher gross margin.

This, IMO, is not too hard to believe for the following reasons:

1. manufacturing costs are down due to the Malaysia conversion (nothing to do with currency though as their costs are in dollars over there)

2. Lower American sales, higher European sales means higher margins

3. Lower tie ratios, but probably higher percentage of sales from the discs, which give better margin.

My .02 worth (up to $.04 now)


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