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Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: Paul Tarbox who wrote (45593)	1/25/1998 11:08:00 PM
From: Naggrachi	Read Replies (1) \| Respond to of 58324

A more effective ad would have been to introduce the public to the Zip drive. The best way to have demonstrated the Zip and the convience of it was to have one Zip disks and all the flopies that equal a Zip. Zead

To: Paul Tarbox who wrote (45593)	1/25/1998 11:23:00 PM
From: Reseller	Read Replies (3) \| Respond to of 58324

My thoughts on the Ads.. The controversy on the Ads has been worth more in the aggregate with the extra exposure from CNBC, Ad reviews et al. For that reason I would suggest that they got more than their money's worth. At first I didn't understand what the deal was with the prices but after some thought about the audience that it was intended for wouldn't know. The prices apparently are to inform those that might not know how inexpensive these products are. I don't really understand the plane connection, where do these guys come up with these ideas. It was hard to figure what the plane was all about than you see the Zip drive with disks and that was about it. The family ad was IMO a lot better, it brought a little chuckle seeing the dog smiling with the retainer in it's mouth. I asked my wife what the ad meant, she ( being an absolute non techie ) said it was about organizing your stuff, she doesn't know about stuff. I think stuff is a good description of the bits that we collect. I still think that K.E. needs professional handlers if there's anyone lurking that could help in that regard please do. Reseller

To: Paul Tarbox who wrote (45593)	1/25/1998 11:47:00 PM
From: Cogito	Read Replies (2) \| Respond to of 58324

>>My wife and I were watching the game. She does not save or move data around on a computer, but she does use one quite a bit. She saw the commercial(s). She has a degree in business and is not stupid. I asked her what she thought of the commercial. She said "what is it for and why would I want one and WHAT is it?" She added that if that family cannot find anything anyway, why would you think they could find their disk? Interesting view of the ad I think and different from mine, since I know what it is.<< Paul - I wonder if the new Iomega ads are any more or less effective at presenting a technical message than, say, the Intel ads. I mean, what is Intel trying to get across with those ads? That Pentium II processors will make your life more funky? I think that the Iomega ads have been designed to work over time, after the consumer has seen different ones a number of times. As we now, both the Intel and Iomega ads are by the same agency. - Allen