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Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: Cogito who wrote (45612)	1/25/1998 11:51:00 PM
From: Naggrachi	Respond to of 58324

<<I think that the Iomega ads have been designed to work over time, after the consumer has seen different ones a number of times.>> I totally agree with you. These commericals are designed for over a period of time. This is very true in the case of the plane commerical. The more times you see it, the better you understand it. Zead

To: Cogito who wrote (45612)	1/26/1998 1:27:00 AM
From: Brendan2012	Respond to of 58324

Re: Advertizing I thought Iomega did pretty well with their ads. I thought maybe they should have said a little more about what kind of stuff one might want to store, though. When it comes to advertizing, often "Image is everything," and I think Iomega did a decent job at making Zip seem fun. Was Zip Built In ever mentioned? I didn't catch it, and I think that would have been a good direction for them to take. Something like "Look for Zip Built In on your next computer" would have been nice. Brendan