To: EdR who wrote (914 ) 1/26/1998 9:46:00 AM From: JW@KSC Read Replies (2) | Respond to of 2063
Supercharged Speed Ed, You sure found my post quick! You should be down standing in front of Shant's desk saying Supercharge me! The rest of the story: Gary MacGregor, vice-president of sales and marketing for CellularVision of New York (CVNY), since 1995, has taken on the additional responsibility of marketing the company's Internet service. Previously, MacGregor shared marketing responsibilities with Bruce Judson who has left the company. MacGregor has over 23 years of marketing experience in the cable television and broadband wireless industries. "Over the past six months, CVUS' Internet team has worked to perfect our suite of Internet products and market positioning. It is now time to focus on our sales efforts by aggressively targeting customers on a building-by-building basis within our service area," said MacGregor. "We have a 'first-to-market' opportunity to get our Internet product into customers' homes and offices. While multi-channel television service is still important to CVUS, we feel this is the time to concentrate our marketing efforts on selling Internet services in New York. This is where we believe the best growth and largest profit margins can be achieved," added Hovnanian. "Additionally, while growing our Internet access service, we will have the opportunity to monitor the economics of digital video applications over this high-speed Internet platform." CellularVision USA stated clearly that the announced resource shift would in no way impact the company's relationship with its existing multi-channel television service customers. The company will continue to support its existing television subscribers with excellent channel packages priced 20 to 30 percent below competitive cable offerings. CellularVision USA, Inc. is the first Local Multipoint Distribution Service (LMDS) provider licensed by the FCC. This license grants CVUS 1,150 MHz of spectrum throughout the 1,100 square mile New York Primary Metropolitan Statistical Area, which encompasses approximately 8.6 million people. This equates to 98.9 million channel pops, or the greatest regional delivery capacity of any broadband wireless carrier in the country. CVUS service is not currently available in all parts of its licensed service territory. CVUS provides Super-Wireless high-speed Internet access and multichannel subscription television service to its customer base, and is authorized to provide local loop telephony and other telecommunications services in the state of New York.