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Technology Stocks : Acxiom (ACXM) -- Ignore unavailable to you. Want to Upgrade?

To: Gini Ingram who wrote (60)	2/10/1998 9:26:00 AM
From: TheSlowLane	Read Replies (1) \| Respond to of 92

Acxiom Corporation Acquires Interest in Exchange Marketing Group; Investment expands Solvitur Market Management Solutions to include marketing consulting Monday, February 9, 1998 08:27 AM > CONWAY, Ark.--Acxiom(R) Corporation (Nasdaq:ACXM) today announced an agreement resulting in a 40% equity investment in Exchange Marketing Group (EMG). The terms of the agreement were not disclosed. In addition to the investment, Acxiom has an option to acquire the entire company at a future date. Exchange Marketing Group is a Boston-based consulting firm providing strategy, program development and performance assessment services, primarily to large-scale database marketers. EMG's unique consulting process model is based on the concept of Value Exchange, whereby companies seek to tailor the value invested in customers and prospects commensurate with the potential value to be received. This concept has been profiled extensively in the business press, including The Harvard Business Review in 1995. The agreement provides Acxiom an entry into the large, fast growing management consulting marketplace; offers clients a new and valuable service by enhancing customer relationship quality and depth; and is a logical extension of Acxiom's strategy to push deeper into value-added data services and data content. "We are extremely excited about this investment," said Alan Holland, Group Leader of Acxiom's Consumer Based Solutions Group. "The addition of EMG and its superior consultative reputation using the Value Exchange process, combined with Solvitur, Acxiom's proven Market Management Solutions, is a remarkably powerful combination for our customers." "Despite the availability of richer data and more sophisticated application tools, we see many database marketers continuing to be challenged with respect to the proper allocation resources to most effectively drive customer profitability," said Mike Feldman, President and CEO of EMG. "By combining the EMG marketing services and process template with Acxiom's data content and data management expertise, we are uniquely capable of providing customers with a complete solution to maximize the financial return on their marketing investments." Mike Feldman will remain with the company and is committed to ensuring successful implementation of EMG's Value Exchange process within the Acxiom customer base. Acxiom Corporation provides a wide spectrum of data products, data integration services, mailing list services, as well as data warehousing and decision support services to major firms in the United States and United Kingdom. Founded in 1969, Acxiom is headquartered in Conway, Arkansas, with operations throughout the United States and the United Kingdom.