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Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: Tom Trawinski who wrote (45656)	1/26/1998 10:11:00 AM
From: cellhigh	Read Replies (1) \| Respond to of 58324

ad sucked:why not highlite zip speed and capacity vs floppie?? i lost faith here. tie ratios wont go up on accout of that silly commercial.

To: Tom Trawinski who wrote (45656)	1/26/1998 10:15:00 AM
From: Michael Coley	Respond to of 58324

RE: Iomega Advertising. I had a similar experience with the 3rd Quarter commercial. I forget what play had just happened, but everyone was shouting and talking so loud that nobody saw the Iomega commercial. I barely even noticed it, and I was watching for it. With the 100 million plus viewers, it had to have been effective with some. Nobody expects 100% response from a commercial. From what I understand, 1-2% is exceptionally good. The one that we liked the most was the shopping commercial (where the guys are watching the game from a hideout in the petite's section). I don't remember whose it was, but I think it was a beer commercial. - Michael Coley - wwol.com