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Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?


To: s. bateh who wrote (45669)1/26/1998 12:08:00 PM
From: Triluminary  Read Replies (1) | Respond to of 58324
 
s. bateh, RE: Commercials

It was about selling more disks!

IMO, this is the wrong tact to take. If you start showing people needing more room, then they might begin to question why they bought the Zip in the first place. My suggestion would be to concentrate on two main tacts. A) It's better (faster, larger storage) than a 3.5" floppy. and B) It's portability/compatibility (show the laptop to desktop ease of transfer). Let the tie ratio take care of itself. It will follow if they keep increasing the overall usage of the product.

Regards,

mark_b