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Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: Triluminary who wrote (45673)1/26/1998 12:42:00 PM
From: Michael M  Respond to of 58324
 
Link to NY Times coverage of IOM advertising...

nytimes.com

FWIW, the piece reports that IOM tripled its ad budget TO 100MM; the implication being that 100 MM is not in addition to the existing budget.



To: Triluminary who wrote (45673)1/26/1998 12:44:00 PM
From: Gottfried  Read Replies (1) | Respond to of 58324
 
mark_b and all, A warning on interpretation of earnings:
"New earnings-per-share reporting rules are a change for the better"

The problem: Right now, they're creating a big mess
<snip>
if you are judging companies on the basis of how they measure up to expectations, be very careful: The numbers this quarter may not be what they appear to be.<snip>

pathfinder.com

GM


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