To: Ed's Head who wrote (28773 ) 1/26/1998 5:31:00 PM From: John Rieman Read Replies (2) | Respond to of 50808
Divx. A buyers boycott???????????????????????????????twice.virtualmarketing.com JVC To Offer DVD Decks With Divx - -January 26, 1998 By Greg Tarr Controversy over the forthcoming Digital Video Express (Divx) pay-per-viewing-period system escalated after CES, with word that JVC plans to introduce DVD players using the system. Meanwhile, certain retailers in the NATM buying group were said to be considering dropping DVD players offered under brands that support the Divx feature. JVC America announced that it plans to offer DVD players that will include the new Divx feature, an enhancement that enables consumers to unlock and play a new class of DVD discs with programming that has been encrypted to enable a pay-per-viewing-period system. Open DVD discs will play on Divx-enabled players, but Divx-encrypted discs will not play on straight open DVD equipment. In announcing the plan, Harry Elias, JVC executive VP/COO said, "We believe that manufacturing DVD players with the Divx feature gives our customers more versatility while broadening the choices available in DVD technology." JVC joins Panasonic, Thomson and Zenith in making a commitment to deliver products using the Divx feature. Matsushita, the parent of Panasonic, also has an ownership stake in JVC. JVC executives offered few details on what their proposed Divx DVD players will cost, how many they plan to offer, or what other features may be included in players. A company statement simply said that "JVC anticipates that its Divx-enhanced DVD players will be available to consumers through authorized JVC dealers within a year." Meanwhile, the Divx system was condemned for introducing more confusion into the DVD video market by some members of the NATM retail buying group. Several members of the group were said to have strongly stated their opposition to Divx equipment at NATM meetings held during CES. Contrary to some reports, Warren Mann, NATM assistant executive director, said his buying group does not support Divx but said it is not calling for a "boycott" of any vendor's DVD players. Such a practice, he said, is against NATM policy and possibly illegal. "We don't advocate boycotts of anything," Mann told TWICE. "All I can say is that we don't support [Divx], and we don't really understand why anybody else would. We also can't control what any one of our members may say or do on their own, but NATM's statement with regard to RCA, Panasonic, Zenith and JVC is, 'We like you. We do a lot of business with you, but when it comes to DVD, if another vendor offers a player with the same features and price as your players, and that vendor does not support Circuit City's system, then we will go with the other brand's product over yours. Divx will be the tie breaker.' " An unnamed executive from a vendor that does not support Divx affirmed that he has recently had inquiries about his "open" DVD players from NATM members looking for alternative sources. Representatives from Thomson and JVC declined to comment on NATM's position. Mann said he hopes the policy will send a message to other manufacturers and movie studios that may be considering Divx products. However, he said he doubted NATM's policy will convince manufacturers that have already made commitments to Divx products to suddenly drop their plans. "We're not that powerful," Mann said. "We just do not want to burden our customers with any more complications."