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To: Michael Coley who wrote (5297)	1/26/1998 11:40:00 PM
From: Dale	Respond to of 7685

>>Usually shelf allocation is an indication of how well something is selling.<< Unless of course your on a downtrend from a hot seller. Then the shelves pile up quickly especially when the supplier meets all there shipments to make sure they can put it on their bottom line for that quarter! >>A retailer won't give that much space unless they're moving like hotcakes.<< Or when a supplier has promised to spend 100million in advertising so the retailer decides to hang onto the slow moving product a little longer. A tale of a tangled web comes to mind. Seems a few large holders saw through CE's plan.