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Technology Stocks : Qualcomm Incorporated (QCOM) -- Ignore unavailable to you. Want to Upgrade?

To: puzzlecraft who wrote (7611)	1/26/1998 7:47:00 PM
From: John Cuthbertson	Respond to of 152472

"In the beginning of the broadcast, NBC did mention that the game was the first time a Superbowl was being played in a stadium named after a corporation..." John S., Thanks, I'm glad to know that. I missed the very beginning of the broadcast (was driving past the stadium on I-8 at the time). It was pretty amusing all the blimps in the air. Never heard of the Russell Stover Candies blimp before! ==John Cuthbertson

To: puzzlecraft who wrote (7611)	1/26/1998 7:49:00 PM
From: Greg B.	Respond to of 152472

I missed that brief excerpt you described. In the Sun America pre-game show, the stadium name was not mentioned. In the Lay's pre-kickoff (whatever) show, again the stadium name was not mentioned. Either the sponsors objected to the use of Qualcomm, or NBC was to savvy to allow the free advertising. John C. - indeed, one of the best bowls in memory.

To: puzzlecraft who wrote (7611)	1/27/1998 3:10:00 PM
From: Greg B.	Respond to of 152472

Excerpts from today's WSJ (slightly O.T.): ============ NBC Scores Big with the Super Bowl as game draws 133.4 million viewers New York - NBC headed into the television locker room with a ratings winner Sunday, attracting 133.4 million viewers for a nail-biter of a Super Bowl. Preliminary ratings from Neilsen Media Research gave the game a 44.5 rating and 67 share, meaning that more than two-thirds of US households watching television were tuned to NBC. The (broadcast)...tied with NBC's 1993 Super Bowl broadcast as the third most watched in TV history. NBC said ratings for the game increase every half hour, culminating in a whopping 50.4 rating and 70 share for the final 30 minutes of the game. The last time a half hour of the Super Bowl reach a 50 rating was in 1986, during NBC's broadcast of Super Bowl XX. Steve Grubbs, executive vice president of ad agency BBDO Worldwide, said advertisers this year benefited from a particularly strong game. ============== So, two ads at $1.3 million, plus cost of ad production runs $3 million total - at a cost of about 2.25 cents per household. That's great leverage!